1. CREDITS:
    Jason & Josh Diamond - Director/DP
    Emery Wells at KATABATIC - Color Grade
    Dave Waldron - AC
    Du-All Camera - Elite Anamorphics
    Thiago Martins - Actor

    So when we found out we we're getting an Epic Dragon to shoot we had very little time to prep. Based on it showing up on a Saturday at noon and immovable plans already in place it meant we were going to effectively have about 6hrs to shoot whatever we could before the Dragon flew home Monday leaving us scorched in its wake.

    We flatly dropped the idea of doing anything Narrative yet also were not interested in a camera "test". We also decided to shoot Anamorphic because we love the format and had not seen any public Dragon Ana footage yet. So we decided to put ourselves in scenarios that forced us to use available light and the best possible locations. Luckily our good friend Lucas Wilson from Assimilate let us use his swanky hotel room. We also decided we would steal as many shots as we could in the Dream Hotel lobby in NYC until we got yelled at or arrested because quite frankly, it's a stunning lobby and was well worth the risk.

    So back to the camera, this new sensor is a beast in all senses of the word and when Jarred from RED said they might win an award for the most aptly named piece of kit he wasn't lying. We were also using the current color science not the new Dragon specific science that's still being boiled and cooked in some Willy Wonka lab so who knows what everlasting gobstoppers we'll get with the new builds.

    The Dragon is handily 2 stops over the previous Epic MX sensor which in its own right is a stellar sensor. We found ourselves able to expose and ISO where we would not have been able to before without being in the outer limits. I say handily 2 stops over because it's actually more than that but subjectivity and personal sensitivity to noise floor is for everyone to decide on their own above that. I think one of the bigger eye openers is the slow motion. Higher fps performance at seemingly ludicrous compression ratios. We shot 6K 2:1 Anamorphic 2x at 80fps 17:1. That's right 17 to bloody 1. You can see in the piece that the compression looks nowhere near that. Also, one of the biggest leaps of all is being able to shoot lower ISO's without highlight penalties or pinky purple weirdness invading your upper registers.

    # vimeo.com/75997992 Uploaded 32.7K Plays 27 Comments
  2. # vimeo.com/54383428 Uploaded 2,119 Plays 0 Comments
  3. Motion Graphics:
    TO-FU
    Contact us at to-fu.tv
    Like us on Facebook facebook.com/TOFU.design
    twitter twitter.com/tofu_design

    Reference:
    paulzii.tumblr.com/post/3360025995

    Music:
    Fairest of them all (#)
    by Kämmerer
    jamendo.com/en/track/751979

    # vimeo.com/24302498 Uploaded 3.7M Plays 319 Comments
  4. Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve.

    This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency: mcsweeneys.net/articles/this-is-a-generic-brand-video

    License the clips used at dissolve.com/generic

    The original piece is published on McSweeney’s: mcsweeneys.net/articles/this-is-a-generic-brand-video

    Narrated by Dallas McClain.

    For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: dissolve.com/gpca

    Music: “Piano Work 02” by rysktchkw
    Available under Creative Commons License from SoundCloud at soundcloud.com/rysktchkw/piano-work-02

    # vimeo.com/89527215 Uploaded 657K Plays 113 Comments
  5. Edgar Wright explores the art of close-ups with David Chen from slashfilm.com and davechen.net. Be sure to buy Edgar Wright's newest film, "At World's End" on Blu-Ray and VOD:

    amazon.com/The-Worlds-Blu-ray-Digital-UltraViolet/dp/B00BPEJX12

    Thanks for watching! Here are a few more details on the making of this video essay: davechen.net/2014/02/the-making-of-that-close-ups-video-essay.html
    A few other videos I've made:
    Inside the Largest Video Store in the World
    vimeo.com/81502507
    Explaining Darren Aronofsky's The Fountain:
    vimeo.com/80770717
    One Year in The Life of David Chen
    vimeo.com/68020590

    # vimeo.com/85311313 Uploaded 139K Plays 23 Comments

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