1. A candid panel discussing how to engage fans & friends in the social ecosystem.

    Insights and tactical information on effective use of mobile apps, branded content, social platforms, social rewards and recommendations to create authentic connections with fans and followers.

    Panel Participants:
    • Devon C. Ferreira, Director of Marketing & Strategic Partnerships, Disney Consumer Products
    • Jon Fahrner, CEO, Bumebox
    • Vyara Ndejuru, Marketing Director, ALDO
    • Macala Wright, WHY THIS WAY & FMM

    Moderated By: Prof. Wendy Bendoni, Woodbury University

    The Innovation Summit is a one-day conference and networking event bringing together journalists, publishers, executives and entertainment, fashion and lifestyle marketing professionals in an open environment to learn about the latest trends in technology and digital innovation.

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  4. Fashion Designer asks how to do it all! Experts suggest balance, support, asking for help, mentors...consider the size of your collection, what is your purple cow etc

    # vimeo.com/6712928 Uploaded 51 Plays 0 Comments

Retail and Social Media Panels

Macala Wright Plus

Online fashion marketing advice, online fashion PR advice and how to create successful business strategies for your fashion or beauty brand.

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