A very big launch for TV1 starring an award winning actress. The brief - make a trailer promoting the series launch but don't mention cancer, death or dying. So I focused instead on Laura Linney, a celebration of life and humor. This rated it's socks off.
A big launch for TV1 but quite frankly this spin off was not as strong as it's predecessors - so played off the Law and order connection and LA - ness of the new series while trying to give it a cinematic feel. It rated really well.