WE HAVE BEEN OVERWHELMED BY THE REACTION FROM PEOPLE VIEWING OUR TRAILER AND YOUR HUNDREDS OF COMMENTS, and we hope to be able to film more projects in the months & years to come.
You can download and access more informations about the film including video tutorials on my blog at sebmontaz.com
I have been filming the Skyliners on an incredible exploration into the world of free flight.
Tancrède, Julien, Seb and Antoine are pioneers in ‘highlining’ - a vertiginous combination of climbing, slackline and tightrope walking.
We travelled from our home in Chamonix to our training ground in the Verdon gorge, testing the limits for our ultimate goal...
We rigged highlines on the skyscrapers of Paris, and finally came to the spectacular cliffs and fjords of Norway.
Months of training led the Skyliners team to attempt their dream of complete freedom... the freedom of flight !
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BBC Frozen Planet Augmented Reality, NJ, IL, CA - USA by INDE Appshaker
BBC Home Entertainment partnered with INDE Appshaker for its first Augmented Reality Tour in the US, in support of the Blu-ray/DVD Frozen Planet that became available on April 17, 2012. With 4 distinctive broadcast quality 3D scenes, delighted crowds had the opportunity to place themselves right inside the content, where they were able to interact with the animals of the Polar Region. This event acted as an organic cross between an art installation and advertising. With live streaming from each event, family and friends were able to share their experience around the world.
The three market tour ran from April 19 – April 22 in New Jersey, Illinois and California and was inspired by the television series Frozen Planet, co produced by BBC/Discovery Channel, which made its US television debut March 18th on Discovery reaching over 25 million viewers.
- Short Hills Mall, (New York audience), 1200 Morris Turnpike Short Hills, NJ
- Woodfield Mall, (Chicago audience), 5 Woodfield Mall Schaumburg, IL
- Sunvalley Mall, (San Francisco audience). 1 Sun Valley Mall #228 Concord, CA
Creative Direction: Alex Poulson
Art Direction: Barnabas Nanay
Production Direction: Szabolcs Turanyi-Vadnay
Technical Direction: Adam Trost
3D Design: Vertigo Digital
Results and Effectiveness:
People could encounter TESCO HOMEPLUS wherever they go without having to visit the actual store. It was an efficient way to shop so people could enjoy their free time. After this campaign, on-line sales increased tremendously (Nov.2010-Jan.2011). Through this campaign, 10,287 consumers visited the online HOMEPLUS mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, HOMEPLUS is No.1 in the on-line market and is a very close 2nd offline.
Let the store come to the people! We created virtual stores in subway stations hoping to blend into people's everyday lives. Our first attempt was at busy subway stations in rush hours. Although virtual, the displays were exactly the same as actual stores – this included the merchandising. Only one thing is different, you use smart phones to shop! Scan the QR code with your phone, and the product automatically lands in your on-line cart! When the online purchase is done, it will be delivered to your door right after you get home.
Insights, Strategy and the Idea:
South Korea is a unique market. Even the most powerful global corporations tend to fail miserably in the Korean market. Walmart and Carrefour had to pack up their bags and leave. On the contrary, TESCO has been evolving itself, adjusting to the local market. It even changed the name itself, from TESCO to HOMEPLUS! And at last, it grew to the rank of No. 2 in Korea! But TESCO had to overcome one obstacle - fewer stores compared to the number one company, E-mart. Could we become No. 1 without increasing the number of stores? We conducted an in-depth study into Koreans once more. Korean are the 2nd most hard-working people in the world! For them, grocery shopping once a week is a dreaded task. So we decided to approach these busy and tired people.