The brief was to create a unique and memorable campaign that communicates the brand values of Feel Good Drinks and makes people laugh. In response I devised a convergence strategy involving an app, a microsite and re-worked print collateral, based on the ‘1967 Summer of Love’. Users would scan the QR code on the packaging and would then be driven to the app. The app and microsite worked in tandem, providing festival tips, dating lines and a humorous survival guide.
As part of the Re+Public collaboration between The Heavy Projects (Los Angeles) and Jordan Seiler's Public Ad Campaign (New York City), during the Art Basel event, using augmented reality technology on mobile devices, we digitally augmented and animated five murals (How & Nosm, Aiko, Retna, Ryan McGinness, and Momo). Additionally, we resurrected the Shepard Fairey mural that he recently painted over. This project was in collaboration with Goldman Properties.