A flashmob is witnessed as it transforms into art.

Said flashmob was organized and produced by MARY MA in collaboration with brethren of the San Francisco Art Institute at the 2013 SFAI MFA Exhibition "Currency" at the Old Mint in downtown San Francisco.

The crowd is not only delighted and engaged, but remarkably quiet (when appropriate) and respectful. A deeply significant experience for all involved, of whom this reporter is no exception. Large quantities of documentation are harvested by the enraptured-yet-participatory onlookers (such as ourselves).

This video appears to be a point of origin for the flashmob: vimeo.com/63024013

MARY MA has numerous other videos from various stages of the flashmob production process that also served as tools of instruction for the participants. A remarkably vast undertaking, this production serves as documentation of a unique and hard-working community as much as it is testament to one woman's tremendously dedicated vision and charisma.

# vimeo.com/66467981 Uploaded 319 Plays 2 Comments

SFAI Flashmob


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