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  5. In today's complicated multi-channel marketplace, it's more important than ever to focus on specific elements in the overall marketing approach

    That means realigning key stakeholders including the marketing and sales departments, and rethinking how to incorporate the trade. All of this needs to be done in parallel with efforts directed at the consumer, not as an afterthought. At PRECISION we get this.

    By looking at the retailers as key assets in the marketing process, we can successfully leverage sales beyond the levels advertisers have become accustomed to through traditional advertising methods alone. By adding the trade dimension, synchronizing marketing with sales and drawing on the full array of available channels, a company's investments can go so much further.

    Because, when it comes to the supply chain, there is more leverage than is commonly believed.

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PRECISION Communications Group

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