The Bear & the Hare is the first John Lewis campaign to embrace the emotive power of animation, a filmic technique so evocative of Christmasses gone by.
Elliot and Yves took the two most traditional and time-honoured animation processes – stop-motion and traditional hand-drawn 2D animation – and combined them to create something innovative and unique. Their aim was to do almost everything in camera, using real lighting, lens and film craft to build a world where the audience can see and feel the painstaking work behind it. The 2D animation’s physical interaction with the set and the human imperfections inherent in the process create a hand-crafted piece full of heart and integrity.
The animation process involved constant shifts between 2D and 3D worlds. In order to achieve this complicated combination the whole film was first created in Blinkink Studios as a 3D previsualisation animatic with all the sets and characters built to scale. This allowed everything to be developed and planned alongside the modelmakers and animators, thus integrating the different disciplines and processes before the set was built or the characters were printed.
Aaron Blaise (Brother Bear, The Lion King, Mulan) and his team of veteran Disney animators at Premise Entertainment in Orlando, Florida, designed and animated the characters. The 2D-animation frames were printed onto mounted paper and cut with a laser. Each frame (nearly 4,000 in total) was then individually hand-labelled before going on set. Feature-film stop-frame animators then spent 6 weeks bringing the world to life.
The set was built by our production designer John Lee (Aliens, Fantastic Mr Fox, Frankenweenie) and his team at Shepperton Studios before being transported to Clapham Road Studios ready for the stop-motion shoot.
Post-production was done in-house in Blinkink’s animation studio, and the final grade was completed at MPC.
Elliot Dear & Yves Geleyn
James Stevenson Bretton
A series of animations from Hornet directors Dan & Jason featuring a cast of unsuspecting characters who find themselves in unlikely (but kind of adorable) medical situations. Exploding potholes, cuddly bears, trigger happy bees, and hungry ladybugs add a little humor to an otherwise bland topic.
Directors: Dan & Jason
Executive Producer: Jan Stebbins
Producer: Cathy Kwan
Development Producer: Kristin Labriola
Editor: Lilka Hara
Storyboard Artist: Bill Moore, Paul Harmon
Character Designer: Robin Davey
Background Designer: Bill Moore
Lead Animator: Mike Luzzi
2D Animators: Jacob Kafka, Joe Andriola, Mark Pecararo
Lead Compositor: Yussef Cole
Compositor: Ted Wiggin
Agency: Design & Acquisition
Founder: MT Carney
Chief Creative Officer: Steve Peck
Creative Director/Copywriter: Greg Erdelyi
Head of Production: Nik Traxler
Illustrator: Ed Nacional
Designer: Chad Ackerman
Head of Account Management: Marianne Pizzi
Strategy Director: Diana Gonzalez
Co-Founder: Kevin Nazemi
VP Marketing: Veronica Parker-Hahn
Music by Thomas Schweitzer http://www.letrucquisonne.com/
Sound design by Thomas Van Pottelberge http://www.vanpotsound-creation.com/
Distinctions and awards :
- Graduation jury special mention - France - June 2013
- Part of "The Eye Candy Show 2013", a selection of the best new international short animation films presented by Shelley Page - United States - July 2013
- 2nd Price (Overseas Video Content category) at The International Students Creative Award 2014 - Japan - November 2014
We have been selected at :
- The Encounters short film and animation festival (screening) - United Kingdom - September 2013
- la compétition Images Virtuelles pour le prix de la meilleur création d'images virtuelles 2013 - France - November 2013
- Libélula Internacional Animation Festival - Spain - November 2013
- Les Nuits Magiques - France - December 2013
- Le festival National du Film d'Animation - France - December 2013
- SICAF - South Korea - July 2014
- Anima Mundi International Animation Festival - Brazil - August 2014
- Croq'Anime, le Festival du Film d'Animation de Paris - France - September 2014
- KDIAF - Taiwan - November 2014
- SIGGRAPH ASIA - Shenzhen - China - December 2014
- International Motion Festival - Cyprus - March 2015
- Festival Trolls & Legendes - Belgium - April 2015
- China International Cartoon and Animation Festival - China - Avril 2015
- Ars Electronica - Festival for Art, Technology, and Society (screening) - Austria - September 2015
The reflections of a boy who shares a room and a childhood with his gigantic brother.
The short debuted online in Cartoon Brew's 5th annual Student Animation Festival. To learn more about the production of this film, visit: http://www.cartoonbrew.com/brewtv/my-big-brother-102799.html
Jason's website: http://www.jasonrayner.com
- Annie Awards 42: "Best Student Film" 2014
- Top Shorts Online Film Festival: "Best Animation"
- Finalist in CartoonBrew's Annual Student Film Fest 2014
- SCAD Senior Animation Show 2014 - "Dean's Award for Achievement in Filmmaking," "Achievement in Original Storytelling," "Achievement in Film Language"