Agency: McCann Malmö
Direction: Upper First
Director of Photography: Keith Loutit
Production: Upper First
Sound design: Kungen & Hertigen
The idea is based on a technique called tilt-shift, combined with time-lapse (developed by Keith Loutit). It makes reality appear as a miniature model moving with a stop-motion flow. The thought is to create a visually interesting expression that give the audience something out of the ordinary, while at the same time providing a good overview of events. We would shoot from a high angle using specially developed lenses with a short depth of field. The fact that the world appears to be miniature makes the viewer think ”is it for real or not”. It is hard to tear your eyes from the images, something that works well for our purpose.
A gigantic hand will appear in the middle of events helping the workers to get the house ready for summer. It will light the barbeque with a magnifying glass for example. The idea is to create a visually absurd situation using displacement of scale between the people in frame and the giant hand. It is meant to underline the contrast of small and big, where the hand symbolizes the consumers ability to effect the environment and in the extension his or her own environment. Through time-lapse we’ll reinforce the ”before and after” scenario as you’ll be able to see small changes appear quickly. The film will start in a winter worn backyard and in 30 seconds evolve to a wonderful summer barbeque.
So I saw all of these pictures of that volcano in Iceland nobody can pronounce the name of, so I figured I should go and do something that is not news footage but something more cinematic. But the flights to get over took forever as expected (somewhat). 4 days after leaving I finally made it, but the weather was terrible for another 4. Just before leaving it got pretty good for about a day and a half and this is what I managed to get.
Wish I had more time. I missed all the cool Lightning and the Lava of the first eruption. But I figure this will just be a trial run for another day.
I am of course accepting sponsors to send me back there for more please...!! haha