Adobe's challenge to create a video introducing their marketplace for CMO's came with two challenges. It had to be conceptually creative, beautifully executed and informative (after all this is the company that created Photoshop, Illustrator and Premiere - among others). Secondly, it had to be done in a week. We love these challenges and they loved the end product.
A visualisation of a thought process to reveal a feeling in an over-complicated yet fun way.
"It's easy to get the ball rolling, but if your scissors are too blunt, or if we can't melt the ice, then simply nothing will happen. It's a delicate system where everything must work in perfect succession to achieve the end result."