Our friends at Fox asked us to redesign Fox Life global image, the second most important channel of the group.
The goal was to achieve worldwide recognizable image that stressed the mainstream character of the channel and its coviewing audience.
We thought a playful channel, with intense colors and strong audio support both parts of the navigation as IDs.
We hope you enjoy it in your TVs worldwide!
Music: "Handshake" by Two Door Cinema Club, only used for this reel and with no commercial purposes.
Art Director: Pablo Alfieri & Elda Broglio
Animation Director: Mariano Farias
Illustration: Elda Broglio & Pablo Alfieri
2D Design: Elda Broglio, Andrés Reisinger, Carolina Carballo & Pablo Alfieri
3D Design: Andres Reisinger & Pablo Alfieri
2D Animation: Hernán Estevez, Jules Guerin, Matias Masciotra & Mariano Farias
3D Animation: Hernan Estevez & Jules Guerin
3D Rendering & Lighting: Andres Reisinger & Sebastian Curi
3D Modeling: Andres Reisinger, Juan Martín Miyagi & Pablo Alfieri
Postproduction: Pablo Alfieri
Reel Montage & Edition: Jules Guerin
Music and Sound Design: Jesus Mucci for Disapio Producciones Studio
Production: Inés Palmas
Client: Fox International Channels
Project: Fox Life
Directed by: Fox International Channels
VP Global Branding & Creative: Florencia Picco
Global Branding Director: Mariano Barreiro
Global Art Director: Natalia Español
Designers contributors – non FIC-: Paula Vidal, Luis Paris y Marcelo Hsu
A longer duration ident was created when a more 'generic' entertainment opener is needed. The ident seamlessly combines eye-catching moments of all the stings and has a variety of endings depending on the brand messaging required.
We were delighted to be selected to develop a top down re-design of BT's on-air identity. Previously known as BT Vision, the decision was taken to align the platform with the corporate identity; naming it simply ‘BT’ and using a refreshed version of their established logo to brand the service.
There was perhaps a pre-conception about the current BT marque that only said 'telecoms'. As such, the new identity had to convey BT as a credible entertainment brand. This new on air look evokes a feeling of a premium TV platform while being mindful of not diluting the inherited stature of the corporate brand.
At the heart of the package are a set of mood based stings that are designed to convey the themes of action, suspense, comedy and drama, these are used across all the programming genres with kids and music stings being created specifically for their own categories.
We developed a branded audio signature and music for the stings and idents with the ever-excellent Box of Toys Audio.
The brand new Nike Sneakerboots collection elevates classic Nike sneakers for cool-weather performance. Added height, traction, and weatherproofing evolve icons for lightweight functionality and rugged resistance. The design of the shoes is inspired by metropolitan cities like New York, Tokyo and London.
For the global campaign we’ve been asked to create a film, which both introduces the collection as well as challenges Sneakerboots owners to get laced up and share on Instragram how they take their Nikes to the next level.
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
D.O.P.: Ype Poortinga
3D: Hans Willem Gijzel, Nigel Upchurch, Johannes Matsson, Marthijn Westhuis, Michiel van den Berg
Music and Sound Design: Zelig Sound
Client: Colin Cornwell, Cornelie de Kroes, Lies Budding, Hesdy Doest