1. Our friends at Fox asked us to redesign Fox Life global image, the second most important channel of the group.
    The goal was to achieve worldwide recognizable image that stressed the mainstream character of the channel and its coviewing audience.
    We thought a playful channel, with intense colors and strong audio support both parts of the navigation as IDs.
    We hope you enjoy it in your TVs worldwide!

    Music: "Handshake" by Two Door Cinema Club, only used for this reel and with no commercial purposes.

    Plenty
    Art Director: Pablo Alfieri & Elda Broglio
    Animation Director: Mariano Farias
    ---
    Illustration: Elda Broglio & Pablo Alfieri
    2D Design: Elda Broglio, Andrés Reisinger, Carolina Carballo & Pablo Alfieri
    3D Design: Andres Reisinger & Pablo Alfieri
    2D Animation: Hernán Estevez, Jules Guerin, Matias Masciotra & Mariano Farias
    3D Animation: Hernan Estevez & Jules Guerin
    3D Rendering & Lighting: Andres Reisinger & Sebastian Curi
    3D Modeling: Andres Reisinger, Juan Martín Miyagi & Pablo Alfieri
    Postproduction: Pablo Alfieri
    Reel Montage & Edition: Jules Guerin
    Music and Sound Design: Jesus Mucci for Disapio Producciones Studio
    Production: Inés Palmas
    Year: 2013

    Client: Fox International Channels
    Project: Fox Life
    Directed by: Fox International Channels
    VP Global Branding & Creative: Florencia Picco
    Global Branding Director: Mariano Barreiro
    Global Art Director: Natalia Español
    Designers contributors – non FIC-: Paula Vidal, Luis Paris y Marcelo Hsu

    # vimeo.com/78528825 Uploaded 104K Plays 52 Comments
  2. A longer duration ident was created when a more 'generic' entertainment opener is needed. The ident seamlessly combines eye-catching moments of all the stings and has a variety of endings depending on the brand messaging required.

    # vimeo.com/77614480 Uploaded 8,442 Plays 0 Comments
  3. We were delighted to be selected to develop a top down re-design of BT's on-air identity. Previously known as BT Vision, the decision was taken to align the platform with the corporate identity; naming it simply ‘BT’ and using a refreshed version of their established logo to brand the service.

    There was perhaps a pre-conception about the current BT marque that only said 'telecoms'. As such, the new identity had to convey BT as a credible entertainment brand. This new on air look evokes a feeling of a premium TV platform while being mindful of not diluting the inherited stature of the corporate brand.

    # vimeo.com/77614481 Uploaded 26.3K Plays 22 Comments
  4. At the heart of the package are a set of mood based stings that are designed to convey the themes of action, suspense, comedy and drama, these are used across all the programming genres with kids and music stings being created specifically for their own categories.

    We developed a branded audio signature and music for the stings and idents with the ever-excellent Box of Toys Audio.

    # vimeo.com/77614482 Uploaded 9,427 Plays 6 Comments
  5. The brand new Nike Sneakerboots collection elevates classic Nike sneakers for cool-weather performance. Added height, traction, and weatherproofing evolve icons for lightweight functionality and rugged resistance. The design of the shoes is inspired by metropolitan cities like New York, Tokyo and London.

    For the global campaign we’ve been asked to create a film, which both introduces the collection as well as challenges Sneakerboots owners to get laced up and share on Instragram how they take their Nikes to the next level.

    Directed and produced by PlusOne.
    plusoneamsterdam.com

    Client: Nike
    Direction: Martijn Hogenkamp
    Production: Marcel Vrieswijk
    D.O.P.: Ype Poortinga
    3D: Hans Willem Gijzel, Nigel Upchurch, Johannes Matsson, Marthijn Westhuis, Michiel van den Berg
    Music and Sound Design: Zelig Sound
    Client: Colin Cornwell, Cornelie de Kroes, Lies Budding, Hesdy Doest

    Follow us on: Twitter: twitter.com/plusoneams
    Facebook: facebook.com/plusoneamsterdam
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/78527803 Uploaded 7,058 Plays 5 Comments

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