CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart.
In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin
Live Action Direction: Tom Edwards
Design: Ryan Moore, Carl Burton, Dylan Mulvaney, Tom Edwards
Animation: Carl Burton, Irene Park, AJ Kolb, Adam Grabowski
From the beginning of Apple Computing in 1976 to the release of the Iphone 5 in 2012, the firm headquartered in Cupertino has had a fascinating and unique history.
In more than 30 years, Apple revolutionized the microcomputing, music, and telephony industries and managed to win over millions of users throughout the world.
A story that we wanted to tell in motion-design!
Editorial /A.D/ motion design / sound design by 2Factory Agency: 2factory.com
Team: Clément (D.A. & motion design), Romain (motion design), Fabien (3D), Chris (editorial), Manu (Production)
This video was not ordered by Apple
Time lapse sequences of photographs taken by the crew of expeditions
28 & 29 onboard the International Space Station from August to October,
2011, who to my knowledge shot these pictures at an altitude of around 350 km.
All credit goes to them.
Full HD, refurbished, smoothed, retimed, denoised, deflickered, cut, etc.
All in all I tried to keep the looks of the material as original as possible,
avoided adjusting the colors and the like, since in my opinion the original
footage itself already has an almost surreal and aestethical visual nature.
Music: Jan Jelinek | Do Dekor, faitiche back2001
w+p by Jan Jelinek, published by scape Publishing / Universal janjelinek.com | faitiche.de
Image Courtesy of the Image Science & Analysis Laboratory,
NASA Johnson Space Center, The Gateway to Astronaut Photography of Earth eol.jsc.nasa.gov
1. Aurora Borealis Pass over the United States at Night
2. Aurora Borealis and eastern United States at Night
3. Aurora Australis from Madagascar to southwest of Australia
4. Aurora Australis south of Australia
5. Northwest coast of United States to Central South America at Night
6. Aurora Australis from the Southern to the Northern Pacific Ocean
7. Halfway around the World
8. Night Pass over Central Africa and the Middle East
9. Evening Pass over the Sahara Desert and the Middle East
10. Pass over Canada and Central United States at Night
11. Pass over Southern California to Hudson Bay
12. Islands in the Philippine Sea at Night
13. Pass over Eastern Asia to Philippine Sea and Guam
14. Views of the Mideast at Night
15. Night Pass over Mediterranean Sea
16. Aurora Borealis and the United States at Night
17. Aurora Australis over Indian Ocean
18. Eastern Europe to Southeastern Asia at Night
Astrophysicist Dr. Neil DeGrasse Tyson was asked in an interview with TIME magazine, "What is the most astounding fact you can share with us about the Universe?" This is his answer.
Special thanks to:
Reid Gower http://saganseries.com/
Michael Marantz vimeo.com/2822787
Carl Sagan http://www.hulu.com/cosmos
Neil deGrasse Tyson http://www.facebook.com/neiltyson
...for their inspiration.
Narration: TIME Magazine's "10 Questions for Neil Degrasse Tyson"
Music: "To Build a Home" by the Cinematic Orchestra feat. Patrick Watson
Video (in order of appearance):
IMAX: Hubble 3D (Orion)
Animal Planet: Safari
Yellowstone: Battle for Life (Waterfall)
Supernova to Crab Nebula
BBC: Wonders of the Solar System (formation of the solar system)
Accretion and First Eukaryotes from the 2011 film "Tree of Life" directed by Terrence Malick
BBC: Charles Darwin and the Tree of Life
"Salar de Uyuni, Bolivia" by Ayrton Orio (Model: Xharon Kendelker) vimeo.com/9505354
BBC: Wonders of the Solar System (Brian Cox w/ telescope)
"Afghanistan - touch down in flight" by Augustin Pictures vimeo.com/31426899
"mongolia!" by wiissa vimeo.com/27876709
Excerpt from "Outside In", Copyright Stephen van Vuuren/SV2 Studios
IMAX: Hubble 3D (Inside Orion Nebula)
Shuttle Launch from 1985 IMAX film "The Dream is Alive"
"Earth -- Time Lapse View from Space, Fly Over -- NASA, ISS" by Michael Konig
Excerpt from "The Island" - La Palma Time Lapse Video by Christoph Malin vimeo.com/27539860
Galaxy Map and Galaxy Formation by NCSA's Advanced Visualization Lab
"Mars sunset" captured by NASA's Mars Exploration Rover Spirit (from BBC: Wonders of the Solar System)
Edited by Max Schlickenmeyer
Neil goes on to say "For me, that is the most profound revelation of 20th century astrophysics and I look forward to what the 21st century will bring us, given the frontiers that are now unfolding."
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All copyrighted materials contained herein belong to their respective copyright holders, I do not claim ownership over any of these materials. I realize no profit, monetary or otherwise, from the exhibition of these videos.
Producing time-lapse video onboard the International Space Station while orbiting 250 miles above the Earth at 17,500 miles per hour helps people follow along on our missions, not as spectators, but as fellow crewmembers. -- Ron Garan, NASA Astronaut, Expedition 27 & 28
For the whole story: fragileoasis.org
Photography from the International Space Station:
Expedition 28 Crew
Editing in Space: Ron Garan
Editing on Earth: Chris Getteau, Todd Sampsel, Dylan Mathis
1:06 Europe to the Indian Ocean 1:35 United States of America 2:01 Aurora Australis over Madagascar 2:26 Central Africa to Russia 2:44 Europe to the Middle East 3:00 Hurricane Katia 3:10 New Zealand to the Pacific Ocean 3:38 Northwest U.S. to South America 4:10 Aurora over Australia 4:34 North America to South America 5:05 Mexico to the Great Lakes 5:16 Hurricane Irene 5:22 California to Hudson Bay 5:38 Tanzania to Southern Ocean 6:00 Central Africa to the Middle East 6:15 Chile to Brazil 6:25 Africa to the Mediterranean Sea 6:37 Zhezkazgan, Kazakhstan
With sincere thanks:
Written by Peter Gabriel
Performed by Peter Gabriel (feat: Melanie Gabriel)
(P) 2011 Peter Gabriel Ltd
Published by Real World Music Ltd.
Courtesy of petergabriel.com
“Down To Earth”
Performed by Peter Gabriel
Music by Peter Gabriel & Thomas Newman / Lyrics by Peter Gabriel
Published by: Wonderland Music Company, Inc. (BMI)/Pixar Music (BMI)
L.A. sessions Produced by Thomas Newman
Produced by Peter Gabriel
Recorded by Richard Chappell
Mixed by Tchad Blake
(P) 2008 Walt Disney Records/Pixar