Romedy NOW is a brand new Romantic Comedy channel launched in India by Times Television Network.
We were appointed to conceive and develop an on-air identity that would set the channel apart from its competitors as a progressive and contemporary player in the market.
Overall the core theme for the identity is a simple one - 'coming together' and this is reinforced across the entire on-air system. The channel name itself being a literal embodiment of this concept; bringing together the themes of Romance and Comedy
CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.
In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.
A presentation of our on-air graphics created for HGTV. Music featured in the Director's Montage is "Butterfly" by Delicate Steve.
Client: Shaw Media
Production Company: Tendril Design+Animation Inc.
Creative Directors: Daniel Luna, Yaniv Fridman
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Music & Sound Design: John Black of CypherAudio
Scripting: Dan Ebberts
Animation: Yaniv Fridman, Nicolas Girard