Bronze Award in Bassawards 2012
We were asked to create the opening titles for Digitzed 2012(A digital design conference in Greece digitized.gr).It was such a pleasure finding ourselves experimenting and trying new things and styles.
Special thanx s to Konstantinos Penlidis and Demetrios Fakinos.
Design / Direction : Emrah Gonulkirmaz
Sound&Music : Mert Kizilay
Software: Softimage XSI - SitoA (Arnold Renderer)
Remind me Abstract Painter Kenneth Noland's Painting "Beginning". This kind of direct me to Color field Painting era. The colors of the logo were prominent enough to execute it in a minimal way. For me the question was, how I can get out of that circular borders of the logo without losing the colours and the main shape of it.
The main inspiration came from the Painter which I always admired Morris Louis and his Color Field Paintings. I've decided to combine these two ideas in my design (colours & stripes) and execute it with Strands as simple as possible and give the birth of Colr concept, expand the idea with a smooth motion that is integrated to the Logo and Typeface and observe the sheer beauty and impact of color.
TIMES SQUARE ARTS, TSAC & AIGA/NY PRESENT OCTOBER’S MIDNIGHT MOMENT
The AIGA/NY invited a select group of New York designers to submit videos for October’s Midnight Moment. Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.
Of all the major muscles, the six that govern the movement of the eye are the most active and precise. Even when the body is at rest -- even asleep! -- the eye is in constant motion. So in honor of these most sportive of organs, Eye Test presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.
Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.