The John Lewis Christmas campaign has become a symbol of the start of the British festive season, and Blinkink and Hornet are proud to present The Bear & the Hare, Elliot Dear and Yves Geleyn’s heartwarming animated film for John Lewis and Adam & Eve DDB.
There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas.
Dougal Wilson reunites with John Lewis and adam&eve DDB to shows us the true power of love.
Following the lasting mark their captivating spot 'The Long Wait' made on public consciousness last Christmas, Dougal Wilson and adam&eveDDB return to usher in the festive season by giving us the gift of a new and even more enchanting film for John Lewis.
The star of the spot is an intrepid snowman with extraordinary powers. As we all secretly hope when we say good night to a snowman we've lovingly constructed, he comes to life when the family is fast asleep, but even more incredible is how thoroughly charming this snowman is. He's a real gentleman with a flair for romance and a taste for adventure.
The story shows us how far this particular snowman will go to demonstrate his love to his equally charming companion. Braving blizzards, icy streams and towering mountain peaks, the snowman embarks on an epic quest to find the perfect gift that will put a smile on her face, and all before the sun comes up.
The film was shot by cinematographer Eduard Grau in beautifully wintery surroundings, with MPC helping to create the spot's spellbinding atmosphere. Dougal encapsulates all the warmth and magic of Christmas in his trademark cinematic style, leaving us with a meaningful message about the power of love and a little bit of that restless excitement Christmas brings out in each and every one of us.