Role: Art Direction, Design, Animation, Compositing
Date: February 2010
Format: Short Film 1024*576 Widescreen Pal
Sound: ECHOLAB Gavin Little
Nokta . (Dot .) is an abstract short film project which is an improvisation of organic pieces and themes like power, control and luck. Using low-budget equipment and with the combination of actual camera shooting, 2d and 3d animation techniques, the film alters the reality and physics of the real world with the help of the liquid and dynamic simulations’ impact.
Even though the film is not produced according to the base of Amos Funkenstein’s text on harmony, but the text is a convenient statement for the stylistic and representational behaviour of the film.
'I see some correspondence between the foundation of universal harmony on elliptical orbit and the predilection for the elliptic forms in Baroque architecture. In both cases harmony is still defined as unity within multiplicity, but it ceased to be static, namely, harmony expressed in one ideal geometrical form, and became so to speak dynamic. What was previously regarded as the deviation from the ideal form, was comprehended for the first time as an integral part of the form, or form of forms, which are capable of endless transitions one into another. ' [Amos Funkenstein, The Dialectical Preparation of Scientific Revolutions. On the Role of Hypothetical Reasoning in the Emergence of Copernican Astronomy and Galilean Mechanics.]
Urban Abstract was created by Jopsu Ramu and Timo Ramu (ex. Huhtala) - creative team and founders of Musuta Ltd. Jopsu Ramu is a young female designer and Creative Director of Musuta Ltd. Timo Ramu is her creative partner and manager of Musuta Ltd.
This digital art piece was commissioned by TV Nelonen / channel 4 Finland and it was shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen.
Urban Abstract has been highly awarded, it has won bronze / in book award in D&Ad awards in London, Bronze in European Design awards in Rotterdam and most recently it won a Gold Lion from design category in Cannes Lions.
Urban Abstract -piece was born in Tokyo during 2009. It consists of 40 X five second clips or it can be viewed as a one 200 second journey.
The website urban-abstract.com works as a part of the piece and creates an extra dimension for the clips shown on TV.
URBAN ABSTRACT - About the concept:
Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract.
The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension's reality as well. The concept of negative space has meaning here.
Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature.
The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important -- movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go.
Architectural, abstract, someway minimalist and abstract with a touch of humanity.
This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting.
Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan. Urban Abstract was created by Jopsu Ramu from Musuta Ltd, a concept, art & design -studio based in Tokyo and Helsinki.
About the creators:
Jopsu Ramu (born 1982). She is a young Finnish designer and an art director who runs her own business Musuta Ltd. Ramu creates art, graphic design, space & design.
Timo Ramu (ex. Huhtala) manager and creative partner of Musuta Ltd.
Musuta Ltd. is a Finnish creative studio operating in and between Helsinki & Tokyo. Musuta is a multidisciplinary design studio that makes art, space, design, graphics, concepts & branding.
Musuta produces Ramu's personal art work as well as creates commercial work for different clients including: Iittala, Hartwall, Pepsi Co., Kawada Group, TV Nelonen etc.
Channel Four Finland – Nelonen Nationwide commercial tv-channel Offers second-highest reach and is the third-largest advertising medium in Finland nelonen.fi
If you embed or publish the Urban Abstract -video on blogs etc. please keep in mind to mention and credit the creators. The video should not be altered or edited in any way without permission from the creators.
Creative Director Jopsu Ramu MUSUTA
Art Director Jopsu Ramu MUSUTA
Design&Storyboard Jopsu Ramu MUSUTA
Opening scene artwork Shun Kawakami artless Inc.
Calligraphy Gen Miyamura
Sound Chikao Maruyama
Producer Timo Ramu (ex. Huhtala) MUSUTA
Animation&Production: Mitsutomo Maeda & Masaru Ikeda EDP graphic works
Project management Tokyo Masaji Kinoshita / shirofuchi Inc.
Executive Producer MUSUTA Ltd.
Special thanks Taisuke Koyama, Brian Kaszonyi
Created by MUSUTA Ltd. - Jopsu Ramu & Timo Ramu (ex. Huhtala)
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