In summer 2008, Honda asked us to produce a short film to capture the qualities of the new Jazz. The film would take the place of a traditional press conference at the car’s international launch. Shot in Frankfurt on 35mm film, the movie told a series of short stories with simple, animated graphics detailing the key features. Eight different language versions were produced and 1,000 DVDs. The entire production – from the first briefing to the final delivery – spanned just four weeks.
The movie’s success saw it used in every Honda dealership across Europe, Africa and the Middle East.