With this project, we got a chance to be in on the ground floor of an exciting new company, helping to establish a voice and brand prior to launch. Visual.ly is the brainchild of several Mint Life blog alums who saw an opportunity to create an entirely new platform and service for a growing medium: infographics and data visualizations.
I was responsible for the writing, direction, design, and animation on this project. It was a great opportunity to establish a clear vision and look for a brand new company. I also enjoyed the challenge of marrying an aesthetic of infographics with the content of a product overview. I'm especially proud we decided to go without voice over on this project - I think it was definitely the right call and adds to the visionary vibe we were going for.
Created at Transvideo Studios, via its Picturelab division.
Every cup of coffee contains its own soul, extracted from your feeling today.every cup of coffee is like a magic show containing different journey and bringing the unending imagination and surprises.With a sip of coffee, you not only taste your own story, but also change your perspective of the world.
it's my first time try to make a stop-motion animation.
I used to be a senior student majoring in commercial design who had no interest whatsoever in animation. However, last summer I saw a amazing work "SNASK" (vimeo.com/10435821) , which awakened in me a huge interest in Stop-Motion. This was also my very first encounter towards videos.
Indeed, "Coffee Time" was adapted from Mike Crozier's animation "SNASK", I used that as a template for my own first practice video made with stop-motion. I tried to recreate the effects from "SNASK" (vimeo.com/10435821) , and I learned so much from this process. At the end of the video, I mixed in an animation containing my personal favorite coffee elements.
It's not apply to any commercial act. It only served as my first practice of stop-motion, and I show great appreciation and respect for Mike Crozier. The original producer was notified prior to the publishing of the video. My initial intention was to humbly share my practicing result with relatives and friends. But now the consequence was totally out of my expectation. I am greatly honored by all the feedback and encouragement, which I am deeply appreciative of.
I hope that everyone can put more emphasis on the processing. For me, a heart-touching film is like a good mentor, exerting much influence. And "SNASK" is just like a mother to me, bearing the interests for stop-motion, and inspiring me with the motive of learning. All the praises and admiration the video has received undoubtedly belongs to Mike Crozier.
It took me one month for deliberation, production, prop preparation, almost two weeks of shooting, and 1,705 pieces of photos to finish the video.
For the launch of Google’s new eBooks service, nothing says the future of digital publishing like computers, smart phones and e-readers made from colored construction paper. That is one of the reasons we love Google.