TOMS charged us with telling their origin story. And tell we did!
We used TOMS' word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie.
TOMS didn't start with an idea for a shoe. In fact, it was the absence of the shoe that started it all...
Agency: Giant Ant
Directed by Giant Ant
Producer: Brant Cheetham
Script: Jay Grandin, Leah Nelson
Creative Direction: Jay Grandin, Leah Nelson
Art Direction & Design: Lucas Brooking, Jay Grandin
2D Animation Team: Jorge Canedo Estrada, Henrique Barone, Matt James, Shawn Hight, Nicholas Ferreira, Jay Grandin
3D Animation Team: Jorge Canedo Estrada, Nicholas Ferreira
Music & Sound FX: Ryland Haggis