Debuted at the company holiday party, this video was created to thank all Athletico employees and recognize their contributions to the ongoing success of the company. Creative direction, design and editing by NewVision.
Historical and themed photography was supplied by the company and the employees of the clinics.
The finished program effectively conveys a myriad of achievements and successes - internally, with customers and with the community.
The pacing and graphics effectively captures the imbued enthusiasm at all levels of the organization.
Smith, Bucklin & Associates, the association management firm, engaged NewVision to develop a sales tool for their IT Education client, The Society for Information Management (SIM.). Intended as the primary promotional sales tool for events and in-field activities, the program had to speak directly to the issues most of interest to senior level IT professionals.
Effectiveness of message and messenger was a major concern. To that end, NewVision developed an interview-based video program featuring IT professionals and Learning Forum faculty and graduates, that captures the very heart of the RLF experience, and it's profound effect on their professional career, and interestingly, their personal lives.
For cost-effectiveness, NewVision traveled to the annual SIM Conference in San Francisco, where course facilitators, SIM management, and past and current graduates were assembled. Their stories tell the whole story with insight and an eloquence that no other communications approach could match.
"This presentation not only helped SIM surpass it's enrollment goals, it has also proved an effective tool to solicit sponsorships from CIO's of leading companies. Twice the bang for the buck! NewVision captured the essence and appeal of the RLF through thought-provoking interviews, compelling imagery and soft-sell positioning."
Bill Keegan - Director of Marketing, Technology Group, Smith Bucklin.
A NewVision oldie but (effective) goodie from 1990.
Confronted with a heavy GM product launch for it’s newest truck, the TopKick, Navistar asked NewVision to help reach the dealer network with an informative education tool to arm the sale force with a point-by- point analysis of the two vehicles, and more broadly, an overview of the philosophies of the two companies, themselves.
The resulting 12-minute video, features a put-em-through-their-paces comparison of the two vehicles at a fictitious manufacturing company. Preparing to deliver a management report to his superiors, the firm’s Purchasing Manager arranges for both a senior driver and a rookie to spend a week driving the vehicles on their daily routes. Interwoven throughout, are brief interview-based segments of the main characters reflecting back on their experiences.
"The writing, direction and production were top-notch! My sincere appreciation for the creative team you put together" Mike Joyce - Sr. Marketing Manager
Stimsonite Corporation, a $100 million manufacturer of reflective highway safety products and materials was experiencing minimal growth in it's brief direct sales efforts for a new, peel-and-stick decal technique for making basic traffic control signs. To reduce in-person selling costs, and broaden their reach into the potential 25,000 municipal and commercial sign shops, a new direct marketing video was developed by NewVision.
Rather than make the 10-15 minute sales video originally planned, NewVision proposed a more impactful and dynamic, 4-minute "infomercial" extolling the features and benefits of this cost-effective, fast, environmentally safe sign making process. A product information package and sample sign facing was then forwarded following response to telemarketing calls or the video's 800#.
Package design was also handled by NewVision to heighten awareness and interest and encourage viewership.