Mobile Media Research

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  2. In a sea of potential users, how do you find the most valuable users for your app? Traditionally, developers have targeted users through standard targeting techniques such as demography, location, carrier, device, etc while promoting their apps on an ad network.
    However, there are several new age targeting techniques that leverage the power of big data and allow developers to reach the right audience for their apps in smarter ways

    In this webinar you will learn about:
    Lookalike targeting
    Negative targeting
    Cross channel de-duplication

    View the presentation here:

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  4. To view only the presentation go here:

    How many times have you opened a “more games” button in a game only to close it feeling disappointed in the quality of the apps? That’s because app walls and “more games” buttons have always been about one thing, and one thing only -- making money. InMobi AppGalleries puts the user first by equipping publishers with the tools to build curated, rich, experiences for their users AND make money!

    With InMobi AppGalleries publishers have complete control over the design and app inventory, allowing users to find apps that are high quality, and not just the apps that are paying the app wall company the highest bid.
    We are changing the game on app walls, and want to help publishers make money, while preserving the users’ experience.

    ps: Turn the audio up a bit on this recording. The audio levels are a tad low.

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  5. - Noam Yasour, Business Development Manager, Inmobi
    - Paul Bowen, European Sales Director, Tapjoy
    - Paul Childs, COO, Adfonic
    - Carlos Sutter, Senior Account Manager, Adknowledge
    - Moderador: Carles Ferreiro, founder, AppCircus

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Mobile Media Research

Juan Miguel Aguado

Videos and materials on the evolution of the MObile Media Ecosystem
Vídeos y materiales sobre la evolución del ecosistema del contenido móvil

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