We worked with Breakaway in Boston to bring their script to life for Solea, an up-and-coming game changer in the dental industry. Solea is the first ever dental laser approved for use on hard and soft tissue... and that's kind of a big deal.
Client: Convergent Dental
Directed by Giant Ant
Producer: Teresa Toews
Script: Scott Maney (Breakaway)
Creative Direction: Jay Grandin
Art Direction & Design: Jorge Canedo Estrada
Design & Animation: Jorge Canedo Estrada, Nicolas Ferreira
Music & Sound FX: Ryland Haggis, Jorge Canedo Estrada
This is a small animation i did as an exercise to experiment and explore all the graphical possibilities of representing the idea of the SPHERE, always thinking in searching Gestalt and form. Its all done in 3d, but i was more interested in the graphical interest, flatten the surfaces, and only two colors, why more.The most difficult was to achieve the transitions between the different type of representation of the sphere, the morphing and metamorphosing.
This is my new personal project, a typographic experiment named Displaced.
Displaced, is a project where i start from a simple form, a square, to the dissect it and displace the resulting parts in such a method, that when combine the positive and negative spaces, letter forms are been formed.
Its a project that combines typography, motion graphics, graphic design and illustration, all that been made in Cinema 4D.
This is just the animation intro for the project, to see all the letters, separately in a Gif animation, and the word and color compositions, visit the project at Behance - behance.net/gallery/Displaced/10878401