Education, animation and giving come together in Psyop’s Establishment for the Greater Good (EGG)
Susan Sarandon lends voice to an educational program that aims to save lives.
(Tuesday, December 3rd) NEW YORK — So much more than an “internship.” For the eight students enrolled in this year’s Establishment for the Greater Good (EGG), the 12 weeks they spent creating a 90 second animation for the Against Malaria Foundation (AMF) was more like a mix between a humanitarian aid effort and an artist residency than a typical internship.
“The students are fully responsible for this project,” says EGG founder, Pakorn Bupphavesa. “They get on the phone with the client, they have to hit deadlines — and if it fails, it’s on them.” But the students aren’t alone. They’re mentored by senior staff at Psyop, an Emmy award-winning bi-coastal production company that specializes in high-end animation and visual effects.
Susan Sarandon jumps on board
When Academy Award-winner Susan Sarandon learned about AMF and the EGG program, she agreed to lend her singular voice to the project.
“Her read perfectly captures the innocence and pathos of the spot” said Ave Carrillo, EGG’s co-founder and producer.
The 90-second spot, starts as a sweet tale about a little girl drifting to sleep at night.
Things turn dark, though, when a giant mosquito impales the child, infecting her with malaria and plunging her into her own bloodstream. A twisted series of psychedelic visuals ensues, taking the viewer on a wild ride through the symptoms of malaria.
The nightmare ends abruptly when mosquitoes hit a net draped around the child’s bed. The call to action is simple: three dollars buys a mosquito net, effectively preventing a malaria infection and limiting the spread of the deadly disease.
Music partner Q Department brought the story to life by creating an immersive and captivating soundtrack.
"We thrived on working with a diverse team of developers, artists, coders to bring the game's world to life through music and sound design," added Q Department's Jacqueline Bosnjak. "Tonally we set the scene of the human body as a dark underworld setting of a horror movie with Malaria as the lead protagonist."
AMF has distributed over five million long-lasting insecticidal nets (LLINs) to malaria-stricken parts of the world, saving hundreds of thousands of lives — most of them children under the age of five.
"The work EGG has done is simply fantastic," says Rob Mather, Founder and CEO of AMF, "It’s a simple message with a simple request: please help with a net.”
“EGG is our chance each year to step outside our comfort zone and push the boundaries a bit” says Marco Spier, Director and Founding Partner at Psyop. “This year, we also decided to make a game inspired by the spot. We’ve never done that before.”
In “Nightmare: Malaria,” players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.
The game, available today, can be found today in the:
Featuring the voice of Academy Award-winner Susan Sarandon
The first iOS and Android game created by Emmy award-winning studio Psyop
COMING SOON WINTER 2013 (iOS and Android)
Each year, over 1 million people die from malaria. About 70% of them are children under the age of five. A tragedy in itself, malaria also has terrible effects on the educational and economic health of entire regions.
The most effective means of preventing malaria is sleeping under a mosquito net, specifically a long-lasting insecticide treated net (LLIN). Each net costs about $3, lasts for 3 to 4 years, and protects, on average, two people.
The "Nightmare: Malaria" game and PSA is part of a multi-platform effort to bring awareness to this simple fact: nets work. And giving money to the Against Malaria Foundation, the most efficient distributor of LLINs in the world, is an incredibly effective way to save lives.
In support of raising awareness and funds to battle malaria, Emmy award-winning production company Psyop has created a first iOS & Android game in the hopes that it will rake in millions. Millions of long-lasting insecticidal mosquito nets, that is. Through a partnership with the Against Malaria Foundation (AMF), ranked the #1 most effective charity by Give Well, The Life You Can Save and Giving What We Can, Psyop designed and developed "Nightmare: Malaria".
The game was inspired by a PSA created by Psyop's non-profit initiative, Establishment for the Greater Good (EGG), the game drops players into the bloodstream of a young girl infected by malaria. Players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.
ONE NET AT A TIME
For more information about malaria and AMF
For more information about Psyop's Establishment for the Greater Good
"Nightmare: Malaria" iOS/Android Game
Directed by PSYOP
Game Development and Design | Brian Kehrer, Jordan Harvey