1. Produced by The North Face, Camp 4 Collective, and Snowbird Mountain Resort
    Producers: Aimee Tetreault & Shannon Ethridge
    Concept by: Anson Fogel & Tim Kemple
    Director & Cinematography: Anson Fogel
    Editor: Anson Fogel
    Assistant Editor: Nate Balli
    Steadicam, 2nd AC: Skip Armstrong
    First AC: Matt Irving
    Gaffer: Rudy Lehfledt-Ehlinger
    Grip: AJ Dakolulas
    Music Supervisor: Adam Foley

    Music:
    HECQ
    Song: Magnetism
    HECQ.de

    Cloud Cult
    Song: There's So Much Energy In Us
    CloudCult.com

    Cloud Cult
    Song: Unexplainable Stories
    CloudCult.com

    All other music originally composed by Nate Balli

    # vimeo.com/62809062 Uploaded 6,644 Plays 7 Comments
  2. Nike Sportswear recently commissioned Variable to develop a personalized creative approach for one of their current campaign spots entitled, "The Chance." With Nike's guidance, we settled on a long-form spot featuring up-and-coming soccer player and fellow Brooklynite, Abdoulaye Coumbassa. The spot was designed to reflect a former interview Variable produced/directed with Spike Lee on the topic of "Drive" in conjunction with AKQA, London.

    The spot focuses on a lighthearted look at the "drive" and "hustle" put forth by Abdoulaye on a daily basis. In real life, Abdoulaye is driven by the goal of being a successful soccer player whilst maintaining relationships with friends and family. Our job was to capture this "drive" in a cinematic way that could tell a story both timeless, and relatable.

    This project was one in which everyone at Variable can relate very closely too. "Hustle" and "drive" are 2 words that constantly pop up in & around our studio.

    --

    Client: Nike

    Production Company: Variable
    Creative Development: Variable

    Director: Jonathan Bregel
    Executive Producer: Tyler Ginter
    Line Producer: Brendan Cochrane
    Narrative Cinematographer: Khalid Mohtaseb
    Spike Lee Cinematographer: Bruce Cole

    Post Production: Variable
    Post Production Producer: Tyler Ginter
    Editor: Noah Shulman
    Original Score: Salomon Ligthelm

    Sound Design: The Lodge
    Audio Post Producer: Mike Onufrak
    Sound Mix & Design: John Northcraft

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    # vimeo.com/40035962 Uploaded 65.5K Plays 28 Comments
  3. This mini-doc shares the story of Władysław Tomczyk, a gentleman we unexpectedly met in Katowice, Poland after wrapping a month-long commercial project throughout Europe. His hopeful message of creating life-work by honing one's natural ability is one we value to the core at Variable. What began as an insightful conversation, motivated us to extend our trip by 3 days so we could capture this inspiring man's life.

    With no pre-developed story or shot-list, we let our curiosity & conversations with Wladyslaw guide the film. As a result, his outlook on life furthered our belief that contentment through self-acceptance trumps societal approval.

    Free your mind.

    --

    Production Company: Variable

    Director: Variable
    Cinematographers: Jonathan Bregel & Khalid Mohtaseb
    Producer: Tyler Ginter
    Art Director: Joseph Sciacca
    Local Coordinator & Translator: Piotr Labercheck

    Editorial & Color Grade: Salomon Ligthelm - ligthelm.tv

    Original Score & Sound Design: Tony Anderson - tonyandersonmusic.com

    Post Story Producer: Susan Modaress
    Polish Translators: Sophia Whitman & Arkadiusz Lesniak

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    # vimeo.com/47265755 Uploaded 186K Plays 237 Comments
  4. In March of 2013, Variable was commissioned by Edelman to produce four mini-documentary films along with the print advertisements for Pfizer's cause-driven campaign; "Get Old". The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic. As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in.

    The first of four films features Hy Snell, an energetic and awe-inspiring gentleman. When asked how he felt about aging, Hy couldn't even comprehend why we were interested in the topic. It was as if "age" didn't even exist in his world. For Hy, "age" has had nothing to do with his joy and contentment in life. His immense passion for creating artwork has kept him moving forward without looking back for over seven decades despite his ongoing battle with failing eyesight. At 94 years-old and a dwindling 5% of his eyesight remaining, Hy continues to find inspiration due to the fact that he is literally seeing things differently every day. This fact spoke volumes to us since it is relatable on so many levels. In summary, Hy truly is a living testament who proves that each road block, as tough as it may seem at the time, can provide tremendous opportunity for growth and prosperity.

    --

    Production Company | Post Production | Creative Collective: Variable
    Director | Editor: Jonathan Bregel
    Executive Producer: Tyler Ginter
    Producer: Alex Friedman
    Production Supervisor: Paige DeMarco
    Production Coordinator: Alexandra Van Voorst van Beest
    Cinematographer | Photographer | Colorist: Khalid Mohtaseb
    Art Director: Joseph Sciacca
    1st AC | DIT : Dan Stewart
    Sound Mixer: Anthony Viera
    Assistant Editors: Dan Stewart, Jeff Levine
    Motion Graphics: Maha Mohtaseb
    Creative Assistants: Ashley Horton, Michelle Brooks, Dotsie Bregel

    Client: Pfizer
    Agency: Edelman
    Creative Development & Casting: Edelman & Variable
    Executive Creative Director: Jimmie Stone
    Executive Producer: TJ Sponzo
    Copy Supervisor: Kristen Dietrich

    Original Score: Keith Kenniff
    Unseen Music, 2013 | unseen-music.com

    Sound Mix & Design: Brooklyn Post Studio
    brooklyn-post.com

    --
    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    # vimeo.com/69394786 Uploaded 135K Plays 97 Comments
  5. Pursuit of a dream comes one day at a time. No hurrying it. No letting it pass you by. Matt Cudmore, founder/owner of Meier Skis, produces handmade skis using Colorado forest products while building a life with his family in Glenwood Springs, Colorado. For Matt, the challenges of any given day just seem to be opportunities to peer down a different path. Naturally.

    In this episode of the S|I Founders Series, Something Independent had the good fortune to work with the incredibly talented and creative team of filmmaker, Adam Bove (coreshotmedia.com), creative guru, Shaun Boyte (boytecreative.com) and photographer, Ali Bove (alisonvagnini.com). Their collective talents, perspectives, infectious smiles and big hearts allow us the opportunity to invite you in for a glimpse of the real & genuine Matt Cudmore, founder, Meier Skis.

    Read the full story at: foundersseries.tumblr.com/post/44515187193/meierskis

    # vimeo.com/60668232 Uploaded 3,512 Plays 0 Comments

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