To put into words what it actually took to made this film happened is very difficult, more with my very deficient written english, so i will be short on words and leave you to watch the movie.
Anyways i need to say that it took us over a year since the first pitch in August 2012, when i just sent some illustrations, until Jan 2013 that we got the GO to start producing this spot.
Over all this time, we got a lot of ups and downs and literally the project got into the drawer several times. I did a lot of drawings, we developed a lot of ideas, we traveled, we met, we drank, we talked, we sent mails, we did storyboards, we change shots, but always in the best of moods and we are actually sorry that it came to an end, because we wanted to keep on this wave of frames and drawings.
Thanks there to the creative team @ Martin, for giving me this chance, i learned stuff, i enjoyed stuff and made some friends on the way. And thanks to my team here because they're awesome and we together sweat the same to work this out.
This campaign has more surprises to come over the next months, and i'm happy to be part of something bigger with studios i learned from and i admire a lot.
I don't know if you will enjoy this as much as i enjoyed doing it. But we certainly made our best for that to happen!
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
Creative Director: David Muhlenfeld
Creative Director: Magnus Hierta
Senior Art Director: Brig White
Planning Director: John Gibson
Managing Director: Steve Humble
Senior Broadcast Producer: Kathy Lippincott
Broadcast Producer: Heather Tanton
Broadcast Junior Producer: Caroline Helms
Production Company: Studio Animal
Director: Martin Allais
Producer: Maria Soler Chopo
Illustration: Martin Allais
Storyboards: Martin Allais
Animatic: Pere Hernández, Javi Vaquero, Matt Deans
Animator: Pere Hernández, Javi Vaquero, Pablo Navarro, Dani Alcaraz
Tracing and color:Ezequiel Cruz, Macarena Ortega, Eva Puyuelo, Joel Morales
Compositing: Santi Justribó Martin Allais
Music (performed by): Owl City (Adam Young)
Voiceover talent: Owl City (Adam Young)
Original Music and Lyrics: David Muhlenfeld (English Major, LLC)
BonitaIdea (http://www.bonitaidea.com) offered us collaborate in carrying out this series of tv spots for ÀnecBlau, a shopping center located in Castelldefels, near Barcelona. We had worked for them before, (http://www.allakinda.com/blog/anec-blau-animated-gifs) making a few small animated gifs for the web.
Jaffa has to be the most iconic soft drink in Finland since 1949. We collaborated with Sek to create simple graphic characters and animation inspired by Erik Bruun’s graphic work. Our aim was to evoke a sense of heartfelt nostalgia, to create a warm atmosphere and have us all fall in love with these characters.
Director - Eliza Jäppinen
Animators - Kiira Kalliomäki, Laura Jääskeläinen
Compositing - Jyri Pieniniemi, Heli Ellis
Line Producer - Martti Sirkkola
Producer - Jari Lähteinen
3D models & animation - GS Animation
Sound - Humina
Production Company - Frontdesk
Agency - SEK & GREY