This is a short film by MAYA Design about information. Although most of us think we know what we mean when we say "information," we sometimes confuse the medium with the message. This is a companion piece to our film about architecture. Want to learn how the future will be radically changed by Information? Pre-order our new book! Want to learn more about the future of the future and how we'll not only survive but thrive? Order the book! trillions.maya.com
Carlsberg is the world’s 4th largest brewery company, selling beer in more than 150 markets across the globe. To support their current growth strategy of developing new markets across Europe and Asia, Carlsberg has unified its global proposition. Working with the Brand Activation team in Denmark and in line with the repositioning campaign, Uniform was commissioned to develop a unique brand experience.
Our approach centred on bringing together the iconic brand and its longstanding relationship with football, creating an experience that was unique and engaging. Carlsberg 360° was launched in the UK’s busiest shopping destination, Liverpool One, and featured a custom built seven-metre dome with a panoramic, live action and CGI film featuring the UK’s leading football freestyler, Daniel Cutting. Visiting shoppers were immersed in the brand inside the 360° environment, whilst they enjoyed a taste of Carlsberg.