1. Between the Lines is a series of films that try and capture the people behind some of our favourite publications. Filmed in situ, these shorts aim to explore how publishers' spaces and personalities inform and inspire they way they work.

    Tony Brook is creative director of Unit Editions (uniteditions.com) , the design publishers he set up with Adrian Shaughnessy. We sat down with Tony in his south London studio to get a behind-the-scenes glimpse of their working life.

    First Broadcast (first-broadcast.com) is It's Nice That's dedicated audiovisual channel; for more information email hello@first-broadcast.com

    # vimeo.com/70872003 Uploaded 2,445 Plays 2 Comments
  2. A presentation that lasted a little over 15 minutes which then proceeded into a combative conversation with 2,000 people – fielding questions from Adrian Shaughnessy, taking a swipe at Iain Tait’s jumper and having a barney with Kate Moross. AMAZING!

    # vimeo.com/80798358 Uploaded 3,094 Plays 4 Comments
  3. Additional credits:

    Project title: Audi Idents
    Client: Audi
    Agency: BBH
    Design and typography - Why Not Associates
    Animation / 3D - Why Not Associates and Chris Cousins
    Year: 2011

    Project: The Comedy Carpet, Blackpool
    Client: Blackpool City Council
    Collaboration between artist Gordon Young and designer / typographer Why Not Associates.
    Year: 2011

    Project: Cursing Stone and Reiver Pavement
    Client: Carlisle City Council
    Collaboration between artist Gordon Young and designer / typographer Why Not Associates.
    Year: 2001

    Project: Royal Mail Stamps [Various projects]
    Design: Why Not Associates

    This Studio Life video production was produced in association with Adobe.

    # vimeo.com/35003794 Uploaded 1,632 Plays 0 Comments
  4. A talk by Andy Altmann of Why Not Associates for It's Nice That's Words as Images evening, part of Selfridges' Words Words Words season (February 2012)

    # vimeo.com/41305742 Uploaded 639 Plays 1 Comment
  5. Snippet from lecture in Oslo, the full version dissapeared mysteriously...

    # vimeo.com/27787878 Uploaded 598 Plays 0 Comments

Graphic Design


Various films on the practice of graphic design

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