INK was appointed by PR and F1 sponsorship agency Sidhu & Simon Communications who were acting on behalf of their client Santander in Formula 1. The brief to INK was to deliver a promotional film to showcase Santander’s sponsorships with Vodafone McLaren Mercedes and the British Grand Prix. The film was launched ahead of the 2011 Formula 1 Santander British Grand Prix at Silverstone.
With the demise of most magazines, corporate takeover of forums, and the niche blogs taking a part of the automotive internet culture, it is time for Vivid Racing to step up the game. The days of knowing someone to get a simple feature in a magazine are over, but the days of blowing your minds with permanent video and imaginery on the web is just beginning. Its no secret our involvement with Agency Power as a sister company, but all we can do here is use it to our advantage in producing some serious bad ass parts for the top tuner car platforms. Our Project C63 AMG is done, and out with a bang to start the New Year, we debut this video of the Agency Power Mercedes C63 Valvetronic Exhaust System. Inconjunction with marketing partners HRE Wheels, Toyo Tires, H&R Coilovers, and Vorsteiner, we proudly bring you this.