Evaluation Cafe

Dr. Stephen Magura, Director, The Evaluation Center, WMU

Evaluation Cafe: October 30th, 2012

The national Youth Anti-Drug Media Campaign was conducted during 1998-2004 and evaluated through a national, four-wave panel study of adolescents. The evaluation’s results were unexpected and controversial, finding both no effects overall and a possibly harmful effect, namely inducing initiation of marijuana use. A meta-evaluation by the U.S. General Accounting Office (GAO) supported the original evaluation’s major conclusions, but the Campaign’s sponsor, the Office of National Drug Control Policy (ONDCP), contested both the original evaluation’s findings and the GAO’s assessment of them. This study presents an alternative meta-evaluation of the original evaluation, concluding that the Campaign probably was ineffective, but without sufficient evidence of harmful effects.

Link to handout: wmich.edu/evalctr/wp-content/uploads/2012/10/Anti_Drug_Campaign_Presentation1.pdf

Link to view other Evaluation Cafés or to learn about upcoming Cafés: wmich.edu/evalctr/evaluation-cafe/

The views expressed in this presentation are those of the individual presenters and do not necessarily reflect the views of The Evaluation Center or Western Michigan University.

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Evaluation Cafe

The Evaluation Center Plus

Evaluation Cafe is a weekly one hour presentation that runs throughout the academic year at The Evaluation Center at Western Michigan University. Presenters allow for the taping and sharing of their work to assist the Center's mission to advance the theory,…


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Evaluation Cafe is a weekly one hour presentation that runs throughout the academic year at The Evaluation Center at Western Michigan University. Presenters allow for the taping and sharing of their work to assist the Center's mission to advance the theory, practice, and utilization of evaluation.

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