ACG New York Video News on how private equity backed companies are re-inventing, re-invigorating brands for growth. Katia Fachetti was the speaker for the recent ACG New York Consumer Brands Conference.
Katia Fachetti joined NBTY in 2012 as the Chief Marketing Officer. In this position, Katia provides strategic leadership for consumer insights, innovation and product development, brand building, creative services, and communications.
Before joining the Company, Katia served as a strategic growth consultant for Sugar Foods. From 2006 to 2009, she served as CMO/SVP at Terex Corporation, a global manufacturer of construction, mining, and utility equipment. Prior to that, Katia was President of Fusion 5, a marketing innovation consultancy that specialized in transforming the relationship between consumers and brands to aggressively drive growth through “innovation out of insight”. Katia also held progressively responsible marketing positions at Nabisco,. and Kraft/General Foods.
Katia received both her Bachelor of Science degree in Hotel Administration and her MBA degrees from Cornell University. A passionate “foodie”, she moved to Parma, Italy after leaving Terex to study at the Universita degli Studi di Scienze Gastronomiche.
Her favorite NBTY products include Balance Bar®, Solgar® 7, Holland & Barrett® Manuka Honey, and Perfectly Pure® skin care.
ACG New York Video News brings you information on current legislation affecting investments of private capital into middle market companies. Jason Mulivhill our speaker from the Private Equity Growth Council made these comments at a previous ACG New York Conference...
Jason Mulvihill currently serves as General Counsel for the Private Equity Growth Capital Council (“PEGCC”). Before joining the PEGCC, he served as Legislative Director and Chief Counsel for Senator John Ensign (R-NV). In this capacity, Mulvihill developed and led strategic initiatives that supported the Senator’s pro-business policy goals. He was the Senator’s senior legislative advisor, managing the Senator’s legislative staff. As Senator Ensign’s Chief Counsel, Mulvihill was responsible for tax and trade issues before the Senate Finance Committee. He was one of the principal Republican staff who crafted the bipartisan renewable energy tax credit legislation that was signed into law in 2008. In early 2009, he developed and secured enactment of cancellation of debt income legislation. Mulvihill also helped to prevent changes in the tax treatment of deferral, carried interest, and publicly traded partnerships. Mulvihill joined Senator Ensign’s staff after serving as Senior Counsel for the Senate Committee on Commerce, Science, and Transportation. Before working on Capitol Hill, Mulvihill was an Associate at Skadden, Arps, Slate, Meagher & Flom in Washington, D.C. practicing antitrust law. Mulvihill graduated summa cum laude and Phi Beta Kappa from Georgetown University, and received his law degree from Columbia University Law School. He is a member of the New York State and District of Columbia Bars. He and his wife, Christina, reside in Washington, D.C. - See more at: pegcc.org/about/staff/#sthash.ZRx7FCmB.dpuf