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  4. A brand is a simple way to tell a story. And what a story we have. 225 years ago, in Portugal, a man named Jerónimo Martins opened a small grocery shop, that hasn’t stopped growing ever since.

    From their earliest days, they have been a business committed to being a positive force for change. And so begins the next chapter in their extraordinary journey, with a new language to tell that story. Get to know the Group’s new brand identity.

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