Managing a redesign for the most recognizable brand on Earth goes way beyond design. It requires navigating layers of management, overcoming organizational muscle memory, and empowering a team to take the risks necessary to make something truly magical. Learn how we built a new team, cultivated a culture of design, captured some Unicorns, and created a responsively designed and scalable destination for all things Disney.
Don Carson is a concept illustrator & designer working in the theme park and computer game industries. Don has worked as a Senior Show Designer for Walt Disney Imagineering art directing projects like Splash Mountain, Mickey’s Toontown, and Blizzard Beach. His focus is bringing design principles unique to environmental storytelling to projects all over the world. Don has applied these designs to computer games, the theater, and other media. Don will discuss his career in theme park design, and show the potential of using these principles to influence an audience’s experience, whether they are exploring a physical or virtual world.