Design Starts Here is my graduation project for the MA Graphic Moving Image course at London College of Communication.
From my research into the motion design and graphic design industries, I have often discovered that many people place too much of an emphasis on software. I wanted to express in my short film how good design is in fact about coming up with ideas – that often start from pencil and paper – not just the tools at your disposal.
Echoic Audio kindly provided music and sound design for 'Design Starts Here' and they have done an amazing job. echoicaudio.com
In this spot for Southern Company, we take you on a seamless journey through a series of ideas which have led to technological advances in electricity. One fluid camera move follows the flow of power from Benjamin Franklin’s kite experiment, to Thomas Edison’s first light bulb, through energy's spread into modern day cities. The spot culminates as Southern Company looks toward the future, showcasing new advances in technology which help their customers conserve and monitor energy usage.