The famous body - care company Veet knocked our door for a digital marketing product to reach out to young and free ladies and to explain to them how practical and functional they are.
The brief was about being practical, being functional and reminding of repeative usage.
We've targeted Twitter to reach to Veet users because young and free ladies love Twitter. To be mentioned with their friends and having a lot of followers made them happy.
But because of the crowdness of the mentions and their dialogues with their friends, the visitors who visit their Twitter accounts couldn't see their original tweets and didn't follow them.
Ladies who was aware of this, spent hours to remove the mentions one by one and that wasn't so practical.
We thought, Veet; helping them practically get rid of unwanted things in real life, could help them to get rid of unwanted tweets on the social world as well.
So we created Veet-It!
How It Works
Veet-it is a practical application which you log in using your twitter account.
Veet-it is available on IOS, Android and on Web.
It's designed to delete the mentions and retweets you've selected on your Twitter account.
Other then these, you can also search for a word in your tweets and delete it, for example your ex-lover john.
When Béhance asked us if we'd like to make a presentation at the BéTurkey Portfolio review, we responded in a serious attitude. "Hell Yeah!"
Then they asked if we'd like to make the main title video and the key visual, we responded "Why not?"
Then we began to work.
All we had was 11 days to complete the film and the key visual. And from the very beginning, what we wanted to do was to bring in all the creative minds around us on this project. Take every single idea seriously, discuss it, observe it, and if it works, do it. So we called every senior mind in various disciplines (art direction, design, photography direction, sound design, 3D artist etc.) and blenden them in the project. We made the best possible environment for a collaborative concentration and creation since we had a good reason.
We hope you like it.
Directed by Awesome Broduction
Story by Süleyman YILMAZ & Hakan YILMAZ & Gencehan ARSLAN & Halil YÜCER
Production Company: Awesome Broduction
Music & Sound Design: Ah! Kosmos
Director of Photograpy: Sezen GÜNDÜZALP & Halil YÜCER
Senior Producer: Süleyman YILMAZ & Hakan YILMAZ
Production Assistant: Ahmet ÖZTÜRK & Sezen GÜNDÜZALP & Semih KARGIN
Production Designer: Sezen GÜNDÜZALP
Editor: Halil YÜCER
Post-Production: Awesome Broduction
CG Supervisor: Aykut ÖNAL & Süleyman YILMAZ
VFX Supervisor: Hakan YILMAZ
3D Artists: Süleyman YILMAZ & Aykut ÖNAL
2D Artists: Hakan YILMAZ & Arda KUTAHNECİ
Graphic Design: Süleyman YILMAZ & Gencehan ARSLAN
Compositing: Hakan YILMAZ & Arda KUTAHNECİ
Rotoscoping Artist: Semih KARGIN
Making of Video: Sezen GÜNDÜZALP & Ahmet ÖZTÜRK
Concept Designers: Süleyman YILMAZ & Gencehan ARSLAN & Hakan YILMAZ
Story Board Artists: Süleyman YILMAZ & Gencehan ARSLAN
Styling: Sezen GÜNDÜZALP & Hakan YILMAZ & Süleyman YILMAZ & Ahmet ÖZTÜRK & Gencehan ARSLAN
Guy On Biycle Ahmet ÖZTÜRK
The Walking Guys : Gencehan ARSLAN & Süleyman YILMAZ & Hakan YILMAZ & Sezen GÜNDÜZALP