Federico Minoli talks about Ducati's brand. Many European companies could keep their production if they were better at building their corporate brand.
Andreas Braun from BMW Museum at the conference ”The authentic company" in connection with the book release of Nikolaj Stagis.
Nikolaj presents at a conference for MBA Alumni ESADE in Barcelona. The participants are MBA students, professors and business leaders.
Federico Minoli saved Ducati and turned it into a experience brand. Hear about Ducati's turnaround at the conference "The authentic company".
Peter Kreiner, Andreas Braun, Majken Schultz, Astrid Gade Nielsen and Casper Vorting discuss key points from the conference on successful authentic brands.
Talks, lectures and interviews about authentic companies and the book The Authentic Company by leadership and branding expert Nikolaj Stagis.
More stuff from “The Authentic Company”
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