How does the leading athletic apparel + equipment company improve upon the world's premiere football cleat? Throw some bulletproof kevlar in it, obviously. That's exactly what Nike did with their new Alpha Talon Cleat. Nike engaged us to craft two fully CG spots to highlight the insane amount of innovative technologies found in the Alpha Talon Cleats and their new Pro Combat Uniform. Our hero renders were also used at the product release event at Cowboys Stadium, on the world's largest Jumbotron, and on in-store displays at Nike retailers.
Director: Chris Staves
Agency: Nike Football Global
As part of the overall Nike Mercurial Vapour campaign, Nike needed a technical product film for broadcast in-store worldwide to communicate in more detail the actual new technology present within the high-profile football boot. Chris decided to shoot the product at high-speed on a Phantom and then seamlessly combine CG elements to aesthetically explain the more surprising characteristics of the Mercurial Vapour.
For the 2012 Summer Olympics, the USA launched a campaign to inspire future athletes, where famous athletes told the stories of how they became the athletes they are today. Under the direction of Moisés Arancibia, in Smog we made 2 of them: John Orozco and Brady Ellison.
Duck Producer Sophia Richard, Mark Medernach
SMOG Director Moisés Arancibia
Executive Producer Ricardo González
Design Raul Burgos
Storyboard Moises Arancibia
2D/3D Animation Patricio Molina, Felipe Vargas
3D Modeling Patricio Molina, Felipe Vargas
Compositing Patricio Molina, Felipe Vargas