1. 'Waves' is out now on Mesh
    Pre-order 'Emergence' LP: maxcooper.lnk.to/emergence

    This video is part of the Emergence audio/visual project, where I explored the idea of natural laws and their creation of the world around us. The early chapters of the story focus on the fundamentals of natural laws themselves, the basic principles of nature which needed to be in place before the physical universe could come into being.

    Luckily for me, working on an AV project, these basic building blocks of nature tended to yield beautiful results visually - symmetries, the distribution of the primes, dimensionality and hyper-dimensional forms, and here, waves. Perhaps this is because we have some subconscious appreciation for their importance, or maybe it’s just through social conditioning and the fact that they are usually common forms because of their irreducibility.

    The idea seemed like a simple one visually, so I wanted to create a simple classic synth approach musically, and find a strong retro aesthetic visually to match. Tom Hodge added some Fender Rhodes noodling for extra retro feel, and Kevin McGloughlin nailed the visual approach with a great technique for presenting waves as the product of strong moving lines in a simple colour scheme. Some of the video work reminds me of 60’s or 70’s modernist imagery, which fit right in musically.

    I chose the concept of waves for part of the Emergence story, because they are a very important idea in much of our understanding of the world around us, and within us. They form the basis of light and wireless communications, and our source of energy from the sun which creates almost all plant and animal life. Our best understanding of the fundamental nature of reality at the smallest scales is purely waves, apparently. And even the process of neuronal action that produces our awareness relies on waves of charge flow created by forces which are supposedly themselves mediated by waves - the virtual photon, a massless wave (i.e. light), being the force carrier of the electromagnetic charge which shunts particles around inside your neurones to make you think. And then there’s the more familiar waves that can dump you under and make you swallow some rank sea water.

    In addition to all of that, waves are also the basis of music - waves in the air, that is, sound, structured with symmetries. Much the same as with thinking about symmetry for that chapter of the Emergence story, it turns out that music shares a lot in common with our visual aesthetic preferences, and both are deeply rooted in principles of nature illuminated by science.

    There are different ways in which waves can operate, and what constitutes a wave at all, with or without a medium for example. But they all seem to involve energy transfer without needing the transfer of physical mass - like you can see in the video, the mass (each particle, or a charge) moves up and down on a single axis, and the wave, and energy, is propagated through the medium by these point oscillations.

    - Max

    Some words from Kevin McGloughlin on the project

    "I had been toying with ideas of emerging patterns from minimal configurations when Max Cooper contacted me to be involved in a video project.

    I initially pitched these ideas for a different track on 'Emergence'. Max swiftly seen intertwined concepts within our work and suggested using the ideas for the track 'Waves'. On hearing the concept for the track, 'Waves' seemed the perfect fit.

    My approach was to remain minimal and fluid with inspiration from the great Norman McLaren.

    I used only one element of animation for the entire clip (the initial line, in three colours). I gradually used multiples of this element and offset the times. Every form in the video was built from this initial line animation in a flat 2D space.

    I decided to limit the piece to three bold colours in a 2D environment in an effort to convey the idea that even in this limited space with limited material, these forms still have a capacity to create a wide variety of patterns and complexities, in part taking on the appearance of 3D depth.

    I felt these attributes demonstrated aesthetically and conceptually the core ideas within Waves."

    # vimeo.com/178612704 Uploaded 69.6K Plays 32 Comments
  2. Why do we post certain things rather than others? What influences the aesthetics of what we create? How do we choose what is worth showing and what is not?

    This film explores and meditates on the impact of a "like". The good, the ugly, and all the conflict in between.

    For insight into the process, please check the article from Motionographer below:


    Directed by: Andrew Vucko
    Original Music & Sound Design: Cypheraudio

    Written by: Caroline Leung & Andrew Vucko

    Design: Andrew Vucko
    Main Title Design: Daniel Luna
    Technical Director: Zack Lovatt

    Animation: Andrew Vucko, Arm Sattavorn, Daniel Luna, Luis Campos, Phil Borst, Sebastian Curi, Seth Eckert

    Sound Design: John Black
    Composers: Tobias Norberg, John Black

    Voiceover: Michelle Falanga

    # vimeo.com/203217918 Uploaded 56K Plays 109 Comments
  3. This is a subset of Pixar's Keynote at GTC, shown in full at:


    The subset here is the live Presto demonstration

    # vimeo.com/90687696 Uploaded 154K Plays 24 Comments
  4. 2015 Future of StoryTelling Summit Speaker: Beau Lotto
    Neuroscientist & Founder, Lottolab
    Apply to attend: fost.org

    Beau Lotto’s research into perception has shown that we don’t see the real world—just our version of it. It’s a version we’ve evolved to perceive, where shadows, shapes, and even how we understand time are meanings we ascribe to what we’re seeing. Our senses are telling us stories about the world—and we can control those stories to change our perceptions and ourselves. Digital technology that’s purely virtual can’t totally engage with our perceptions, but when it augments the physical reality we evolved in, that’s when we can truly occupy the space between the real world and what we want it to be.

    # vimeo.com/138986112 Uploaded 74.9K Plays 33 Comments
  5. fost.org
    2016 Future of Storytelling Speaker: Charles Spence
    Professor of Experimental Psychology, Oxford University

    Charles Spence's research on multisensory experiences have changed the way we stimulate our senses simultaneously. What he calls “sensploration” explores the interplay of various sensorial inputs.

    Learn more about FoST Fest here: fostfest.com/
    Apply to attend the FoST Summit here: futureofstorytelling.org/summit/
    Find us on Twitter: twitter.com/fostorg
    on Facebook: facebook.com/futureofstorytelling
    and Instagram: instagram.com/futureofstorytelling/

    # vimeo.com/170509976 Uploaded 28.4K Plays 11 Comments

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