This motion graphics web animation was fun to do. I am responsible for creating all elements and animation except for the gift cards towards the end and the brain graphic in the beginning. I've also designed and animated the logo which will be used on their website platinumrewardsnetwork.net/.
This project took about 2 weeks to complete.
hope you like :)
We received a secretly-recorded audio clip from a closed-door session of a recent Global Industry Summit.
The subject was speaking about recent advances in neuro-marketing and consumer behavioral tools that we found incredibly creepy. Not sure who the speaker was and we couldn't find anything about the Global Alliance he represented, but we thought it would be nicely enhanced if we added some motion graphics to explain some of the ways companies are targeting our desires and levels of happiness to create "Optimal Consumers".
How are good ideas generated? They aren’t simply lying around like seashells on a beach waiting for us to pick them up nor are they so random. Good ideas are the result of the focused action that takes place in our brains. With a bit of stretching the laws of physics and a lot of imagination, we set out to craft a story about how all those bits and pieces that pass through our brains can become good ideas.
Agency: Column Five Media
Creative Directors: Ross Crooks, Josh Ritchie
Producers: Nick Miede, Ian Klein
Motion Designer: Chase Ogden
Graphic Designer: Luis Liwag
Voice Over: Maxwell Glick