The unique headline font of ethical clothing company howies has sustainability at its core, beginning life
as a Welsh chestnut tree far removed from the technology of the web.

Sourced in Wales, the home of howies, we found a woodworker and a wind-fallen chestnut tree. Once the wood was carved from the letters we designed, each was burnished and repeatedly wire brushed to enhance the grain. Printed using a mix of ink and turpentine we then scanned, flipped, adjusted and digitised the finished font ready for web use: a fusion of traditional craft skills with up to date technology.

Oh, and why Castan? It’s Welsh for Chestnut.

# vimeo.com/82198204 Uploaded 21.2K Plays 6 Comments

Follow

Line vs. Weight

Ryan Hefner Alum

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Browse This Channel

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.