Animation For A Cause is a non-profit that promotes social causes through the use of motion graphics.
Creating visually engaging, message driven pieces that can either work as a pledge for sponsorship, fundraising tool, social engagement or to advertise the cause.
For more info visit: http://www.animationforacause.org
Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.
Creative Director: JL
Agency: JL DESIGN
Executive producer: Angela Moo
Project Manager: Jennifer Lin
Art Director: Lance Wei
Designers: Hsiang Ju Hung, Utsuo Chen