NeilPryde tasked DesignworksUSA to help them enter a new market, performance cycling, with the design of the Alize and Diablo. The bike design was extremely successful producing numerous awards. NeilPryde then asked DesignworksUSA to create the Bayamo. This video shares the design story behind the award winning collaboration.
In 2010 and 2011, BMW Group DesignworksUSA developed the design of the new Metro Inspiro for Siemens Trains. With the new design, Siemens has been participating internationally in open competitive bidding for inner-city passenger train fleets. At the end of 2011, the city of Warsaw placed an order for 35 trains amounting to a total value of 270 million Euros. The next Siemens Metro will be operating in Asia.
For the Metro Inspiro the design team focused on combining the demands of the Siemens company, potential operators, passengers and the environment alike. An intelligent interplay between state-of-the-art technology and emotional design defines a new and sustainable quality of experiencing urban mobility. In order to provide room for the individualization of the Metro, it was designed as a “platform”. In addition to aesthetics and functionality, sustainability and economic efficiency requirements were right at the top of the design team´s list of priorities: innovative door-light graphics, based on the hourglass principle, provide passengers with vital information on the remaining boarding time therefore improving the passenger flow and facilitating an increase in frequency. The core feature of the interior is the innovative handrail concept “Light-Tree”, which is reminiscent of branches on a tree and provides passengers with numerous advantages. A large number of smaller rails protrude from a tree-like structure, creating ample space for passengers to hold on. The “Light-Trees” are designed so as to help providing sufficient individual space for each passenger. Check out the video to find out more about the design of the Siemens Metro Inspiro.
BMW Italia launched the first edition of the BMW Creative Lab. This initiative was conceived in collaboration with DesignworksUSA and will be realized with annually changing Italian companies recognized worldwide for their high standard in design quality and craftsmanship. The intent of the initiative is to raise awareness for the challenges of today’s product design and to support young design students who are about to join the workforce. Additionally the initiative is to promote the value of design for the BMW Group not only from a manufacturing but also a cultural point of view. Therefore the project aims to look at design from an overarching perspective that reaches beyond automotive design while still focusing on the theme of mobility.
The partner for the first season of BMW Creative Lab was Fratelli Guzzini, a company known worldwide for their colorful, high quality cookware and tableware design. Each year the initiative will be run under an individual theme which will guide the students in the development of their design solutions.
The team at BMW Group DesignworksUSA was tasked at creating a concept for the LA Auto Show Design Challenge 2013. This year's theme was based on Biomimicry in 2025. The team came up with a concept that rediscovered the lost rivers of Los Angeles. Thanks to inspiration from jelly fish and other sea creatures they created BioMINIcry.
The design of the ePatrol centers on a modular structure and drone technology that enhanced both teamwork and accessibility. The main structure can deploy three drones. The top drone sits above the main structure and is a flying drone, while the other two are one wheel vehicles attached to the rear. In the case of a pursuit during heavy traffic areas, the patrol officer sitting in the two passenger main structure can deploy either the flying drone or one of the single wheel drones to chase the suspect and report back data to the main structure. When all drones are deployed, the main structure can continue to function. All drones have added protection benefits in that they can send an impulse to another vehicle and disable it. Throughout the exterior design, the team strived to create a powerful stance with an aerodynamic aesthetic and flowing lines.
The interior design was inspired by a woven structure made of aluminum wire inside carbon fibre and polymer resin. The seats form a significant connection between driver and architecture. From a manufacturing standpoint, the 3D woven carbon fibre structure has the advantage that tooling is not required. All interfaces within the interior are touch screen. For greater protection to the patrol officers, windows are not included in the vehicle. The windshield is replaced with a large screen that on the exterior can communicate critical information such as accidents or route information to other drivers. On the interior, the large screen acts as a monitor on which data from the drones can be displayed.