Late last year, I approached my old friend Pann, Creative Director from Kinetic Singapore if he and his team would be interested in building a brand identity for me and my work and he agreed. Being a multi-disciplinary artist who works with visual and sound, Pann suggested that I create my brand identity items the same way that I create my paintings.
This means that I would have to create "live" soundscapes and paint on each and every single namecard, letterhead and envelope. The whole creative process will then be captured on video to better explain my work. It was a brilliant idea to showcase the music and the vibrant, iridescent colours used in my work. So here we go…
Really appreciate the hard work these guys put in to make this project come to life.
Pann Lim - Creative Director
Gian Jonathan/Astri Nursalim/Pann Lim - Art Director
Catherine Phua - Copywriter
Jeremy Wong/Nemesis Pictures - Videographer & Photographer
Germain Wu/ Miracle Factory - Editor
Michelle/The Gentleman's Press
This motion graphics capture our stance as an organization that does not limit itself to existing frameworks.
It touches on the idea that we are constantly changing and taking new shape.
We wanted to express our originality while leaving a lingering impression of our new corporate identity.
For Tehran-born and Amsterdam-based designer, Reza Abedini, graphic design is not merely a visual art form but "a value". Combining traditional and contemporary types in his own body of work—logos, posters, corporate identities and three-dimensional designs—for more than 20 years, he is also teaching as professor of graphic design. In our Gestalten.tv feature, he gives insight into the merits of Arabesque 2: Graphic Design from the Arab and Persian World, why there is a "useless distance between the letters" in western printing and how to find one's own visual identity these days.
Featured projects in order of appearance:
Kia Motors IAA - Multi-touch installations
SCS - Shop Finder Terminal
Vienna Boys’ Choir - Interactive Sound Installation
Vienna Tourist Board - Waltz Hero
Austria Sounds Great - MIDEM fair booth concept
RWE Campus Tour - Struktable multi-touch installation
Energie Steiermark E-Wonderworld - Struktable multi-touch installation
Castle Museum Linz - Multitouch Installation
Lightrails - Interactive light sculpture
Museum Brennpunkt - Interactive Museum Exhibits
Austria Tourist Office - Create A Snowflake
Kurier Innovations 2012 - Stage design
OMV - We Are The OMV Photo Mosaic
Erste Bank e_motion day 2011 - Event- and Motiondesign
Krebshilfe Österreich - Stage projections
Nespresso - Pixie Product Launch
Mercedes-Benz - The design:project - Letter Universe
Mercedes-Benz - DLD Conference Media Globe
Easybank Easyguide - Animated infographics
Spot On Wien - Motion design
Austria A - Launch animation
TOCA ME - Opening titles
NODE Forum for Digital Arts - Trailer
Der Standard - Commercials
Lake Constance - Animated infographics
It’s got to be Austria - Animations for Austrian National Tourist Office
Gas Connect Austria Compressor Station - Interactive Webvideo
mySugr - Corporate identity and app design
Austria Fashion Awards - Opening film
COPA-DATA zenon 7 - Imagevideo
Daughter - Youth (Wild Culture's Leo crazy in love mix)
Kelpe - Margins
Siriusmo - High Together
Details about all the projects are available on our website: strukt.com