1. Crowdfunding is about more than just raising money. It's about turning your patrons/users/fans into active partners in your endeavor.And in a state with more than one Kickstarter Cinderella story, it's something worth talking about.

    We've assembled a killer panel of marketers/Kickstarter success stories to explore this disruptive new corner of marketing.

    Moderated by: Marty Wetherall, Director of Innovation, Fallon and CEO, FanChatter
    Patty Radford Henderson, Co-Founder, Union Park Marketing
    Megan Leafblad, Director of Business & Development
    Travail Kitchen & Amusements
    Zach Supalla, Founder and CEO, Spark

    # vimeo.com/85246192 Uploaded 28 Plays 0 Comments
  2. How one Intrepid Woman Took Data into her own hands...and found true love.

    We've reached a point as a society where meeting online is meeting the old-fashioned way. But if you've ever dipped a toe in the online dating pool, you know that just like the human matchmakers (cough: MOMS) who came before them, online dating sites have a pretty touch and go success rate, and an utterly mystifying system of how they determine a suitable date for you. Oh, you're interested in fitness and read a lot of books? Then you'll love this guy who writes Buffy: The Vampire Slayer fan fiction and lives with ten other guys in what could loosely be described as an apartment!

    After a series of online dating strikeouts, Amy Webb took her data and her dating life into her own hands. The result: a happy marriage and a successful book about her online dating endeavor, Data: A Love Story.

    If you like love, the internet, data and books, you're going to have an awesome time at this event.

    If you don't like these things, WHO ARE YOU?!

    # vimeo.com/87564912 Uploaded 20 Plays 0 Comments
  3. How consumers’ shifting behaviors and technology are impacting the world of email marketing

    Email used to be such a simple medium -- we’d log in to our Hotmail account (please take the time to shame yourself if this still applies to you) on our desktop and wade through the electronic stack of marketing emails, spam, letters of plea from Nigerian princes, Snopes-busted fear-mongering forwards from family members and finally a couple real emails, then get on with our day.

    Now, according to Pew research, more than half of us use our phones to read email, and of the 42 percent of us that own tablets, email is the No. 1 activity reported. Meanwhile, we’re sending and receiving more emails than ever and there are a surfeit of tools and apps that aim to help us stem the tide of email deluge. One such tool, Unroll.me, will collect all of your marketing emails and deliver them in one bundle.

    These changes impact our interaction with email, and present new challenges to those of us that touch email marketing in our jobs. Lucky for you, we’re bringing in Silverpop’s Jason Brett, senior software product manager, to talk about these changes and more in order to best prepare yourself for the new face of email.

    # vimeo.com/90215373 Uploaded 34 Plays 0 Comments
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  5. Native advertising. Yahoo! CEO Marissa Mayer is betting on it heavily to reverse their revenue trends. Will that attract new dollars? Does this ad approach hold magical powers that create unseen backend performance? No. Just like “viral,” native in itself is not an answer.

    A tandem event featuring speakers from agencies space150 and Carmichael Lynch.

    Space 150 Media Director, Craig Key, will demystify native ads, what they are and what we should do with them. He’ll also walk through an example of how a native ad placement connected space150 client, Buffalo Wild Wings, to its audience in meaningful way.

    Carmichael Lynch's Director of Consumer Engagement Joe Germscheid will share the success story of their client Jack Link's and its integration with "The Awesomes."

    # vimeo.com/92237173 Uploaded 53 Plays 0 Comments

2014 MIMA Monthly Event Videos


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