This video is an example of our efforts to multi-purpose the content we create. Originally produced as a video intended to help healthcare practitioners stay connected with the human element of their work, it was re-purposed for use as a Web video to promote our client's world-class cardiac care. In the spirit of "measure twice, cut once," at Overflow Communications, we prefer to shoot once and use repeatedly.
A video used by a client in their pursuit of a hospital-wide embrace of their mission statement (incidentally a key metric in a prestigious quality award). Using fumbled attempts by multiple employees to break up the CEO's explanation of the motivation, we set the stage for repetitive use of the statement, aiming for widespread memorization.