This is the first video of our "ETSI M2M Video Tutorial series". In this video we will give you an introduction to ETSI M2M and why do people need it. It is targeted to audience who want a system level architecture. It also caters to individuals who want to know the rise of ETSI M2M and its global partnership. We also give a short glimpse of ETSI REST functionality in this videos. Most of these topics are further illustrated in details in the upcoming videos.