We take a venue and turn it into a make-shift recording studio.
We add a band, an audience, and give them one goal - create a song together in an hour, and then record it in one take.
It's a free event and anyone can sign up - the only rules being you leave your wallets at home and egos at the door.
Thanks in large part to production support from TELUS Optik Local, we were able to take Playground and the crew outside of Vancouver for the first time. Edmonton was the first stop on a four event tour of BC and Alberta.
As well as being away from our home town, we threw another cat amongst the pigeons and and approached a band that do things very differently to any other act we'd worked with. Edmonton's Shout Out Out Out Out are a hybrid of electronic music and kick-ass live performance. As well as a truck load of synths, cables and machines that make magic, they also play with two drummers, two guitarists, and vocals run through a vocoder. They have a big sound, and we didn't completely understand how that would translate to an extra 50 band members until the night of the event.
The band wrote a song specifically for the event. And not just a song, but a fucking awesome song. The video directors (Jem and Greg) then spent a bunch of time brainstorming concepts based on the band, the venue, the song, and probably a few weird ideas that have been tucked away for a while.
When the audience arrived, they were given either a HAZMAT suit or a lab coat, some oversize orange rubber lab gloves, and eye protectors. I think some thought they'd walked into a bizarre twist on Eyes Wide Shut.
The final recording features no less than 32 drummers, 14 synth players and 8 people on vocals. It was loud. and we'd say amazing. But you can judge that yourself.