The communicative idea has been renowned for the 2012 edition, and we got charged from Young&Rubicam – Rome
to develop and produce a commercial clip to explain the project with a simple yet fun language.
Being faithful to our passion for dirty hands and shooting lots of pictures, we produced an apple, an orange, a strawberry, a carrot,
a fennel and grapes with plasticine and a replica with polyurethane foam.
Client: MIPAAF – Ministero delle Politiche Agricole, Alimentari e Forestali
Agency: Young & Rubicam – Roma
Creative Direction: Alessandro Canale
Art Direction: Laura Sforza
Copywriter: Alessandro Diotallevi
Producer: Nicola Morino
Account Executive: Manuela Russo
Produced by: Happycentro
Directed by: Federico Galvani
Director of Photography: Federico Padovani
Animated by: Federico Galvani, Federico Padovani, Andrea Manzati
Sculpting, Set Design & Models: “The Artist” Piet Paeshuyse, Federico Padovani, Andrea Manzati, Ilaria Schnitzi Roglieri, Samantha Di Prospero, Federico Galvani
3D Animatic, Editing, Compositing & Color: Samantha Action Lady Di Prospero
ADV Photo Retouching: Marco Oio Oliosi
Original Music, Sound Design & Mix: MellowSong Studio (Thanks to Paolo Camponogara & Matteo Bogoni)
Hands Models: Daniel Rigo, Andrea & Luca Galvani (The Three Little Pigs)
Voice: “The Queen” Ilaria Stagni
Making-Of Edit & Color: Samantha Action Lady Di Prospero
Broadcast Engineering: Post:Atomic
Special Thanks to: Nicola, Laura, Alessandro and Manuela at Young & Rubicam
Behind the scenes for TV commercial for Synsam eyewear, with Olympic champion, Johan Olav Koss. Directed by Morten Qvale. Fimed on location in Cape Town, 008 house in Camps Bay, and in Zone 5 Studios in Oslo.
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