The aesthetics of style are a small consideration in the gigantic task ofbuilding and designing a website. In fact, as teams race to increaseconversions, grow audiences, and offer compelling features in theirapplications, style is usually considered at the end of the process. Style generally comes after the prototype is built and the user experience nailed.For music apps, however, placing little consideration on style (or ignoringit all together) can have unconsidered consequences on your audience,causing some demographic groups to leave, others to stay, and yet others tointeract destructively or not at all. We will talk about taking an active approach to considering website aesthetics and taking charge of how they influence the right people toreturn, engage with the product and participate thoughtfully in the community.
The next generation of music search and discovery platforms are now here — they can recommend you music or organize your catalog automatically by listening to it, predict which countries to launch your band’s next tour or even help you build synthesizers that play from the entire world of music. Artists, music sites and fans should embrace the explosion of music data on the web and I’ll show you what’s possible, what to watch out for, and what’s next.
Filmed at October 21st, 2009, at the Music & Bits conference in Amsterdam.
Last.fm turns seven years old this month. Matthew Ogle, Head of Web Product, will give his insight on how Last.fm has grown and evolved despite the challenges faced by online music services in 2009. He’ll touch on lessons learnt along the way, what’s happening at London HQ, and give a sneak preview of some future features and applications.