1. Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.

    Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?

    No content strategy, that’s why.

    When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.


    If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Senior Partner at Bond Art + Science, she works with clients to create personalized portals that dynamically update based on user behavior, develops data visualizations that make complex quantitative information easy to understand, and consults with publishers on ways to make their sites more appealing to readers and successful for advertisers.

    Prior to starting Bond, Karen helped build the User Experience practice at Razorfish, hired as the very first Information Architect and leaving as the VP and National Lead for UX. Over the decade she spent there, she led projects for dozens of clients, overseeing major redesign initiatives for The New York Times, Condé Nast, Disney, and Citibank.

    Karen is also on the faculty of the new MFA in Interaction Design program at SVA in New York, where she teaches Interaction Design History, focusing on the key movements and trends that have shaped the field, and Design Management, which aims to give students the skills they need to run successful projects, teams, and businesses.

    # vimeo.com/16353656 Uploaded 380 Plays 0 Comments
  2. Deaf and severely hearing impaired people communicate in sign language. For most it is their first language and is considered by many as their native language. It is a(an independent) separate language and is very different to the spoken and written language. The DEAF MAGAZINE communicates in both of these languages. It is a lifestyle and society magazine about the culture of german sign language. Through the use of mixed media and augmented reality technology, it links the written language directly with the german sign language and makes it easier to his readers to affiliate information and allows to a better understanding of the written language. It also opens up even hearing readers, access to the german deaf culture. The DEAF MAGAZINE constitutes, articles about events and trends of the culture of german sign language, special personalities, news and opinions to the accessibility in Germany and trips to the deaf culture of other countries.


    Gehörlose und stark hörgeschädigte Personen kommunizieren in der Gebärdensprache. Für die meisten ist sie die erste Sprache und wird von vielen als ihre Muttersprache bezeichnet. Sie unterscheidet sich als eigenständige Sprache deutlich von unserer Laut- und Schrift-sprache. Das DEAF MAGAZINE kommuniziert in beiden Sprachen. Es ist ein Lifestyle- und Gesellschaftsmagazin rund um die deutsche Gebärden-sprachkultur. Durch Einsatz multimedialer Technik verknüpft es die Schriftsprache direkt mit der deutschen Gebärden-sprache, vereinfacht so die Informationsaufnahme und führt zu einem besseren Verständnis der Schriftsprache. Es bietet zudem auch hörenden Lesern den Zugang zur deutschen Gehörlosenkultur. Das DEAF MAGAZINE folgt, neben seinen vielen beständigen Beiträgen zu Veranstaltungen und Trends in der deutschen Gebärdensprach-szene, immer einem neuen Ausgabenthema. Darüber hinaus sollen auch besondere Persönlichkeiten, Neuigkeiten sowie Meinungen zur Barriere-freiheit in Deutschland und Ausflüge in die Gehörlosensprach-kultur anderer Länder thematisiert werden. Auf den nächsten Seiten möchten wir Sie durch Auszüge aus unserem Projekt-konzept davon begeistern, uns bei diesem Projekt zu unter-stützen. Denn nach drei Jahren Recherche und Entwicklung sind wir davon überzeugt, dass wir mit einem neuartigen und funk-tionierenden Konzept das Thema Inklusion in der Kommuni-kation auf ein neues Qualitätslevel heben können.

    # vimeo.com/63402996 Uploaded 14.9K Plays 6 Comments

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