Producer: Ariel Pridan; Creative Director: Kiril Rosenfeld, Niv Horesh; Agency: Reuveni Pridan IPG Israel; Production Company: Paradiso; Post Producer: Gili Rosenfeld, Lior Ianai; Compositor & Color Grader: Dan Tomer; Sound: Soundhouse; Post: JCS Post Production
Get to know the new international campaign of São Paulo
São Paulo, “A City like no other”, is the concept of the campaign, developed by the MPM Propaganda for São Paulo Turismo (SPTuris), showing that São Paulo is as no other city in the world, concentrating all the cities in one, especially by its cultural diversity.
Directed by Ricardo Van Steen, of Movi&Art, the 1 minute film is a sequence of images of the cultural wealth and the diversity of São Paulo, followed by one vibrant jingle. The locution shows that the city is of all architectures, tribes, differences, peoples, rhymes, arts among other aspects.
The campaign promoting São Paulo has being broadcasted during the prime time of CNN International and CNN Spanish, from Monday through Friday, and during the prime time of TNT, Sony and History Channel, from Friday through Sunday.